Some smart new B-Town stars have lapped up more commercials than films. It's Youngistan's time under the sun as the young turks lap up plum ad deals

For a long time now, the Khans have ruled Bollywood. And while they continue to reign supreme, it wouldn't be wrong to say that they aren't the only B-town stars to laugh all the way to the bank. Even as filmmakers experiment with their subjects, they are willing to look beyond big stars.

Add to that the fact that audiences too have become more receptive and a new bunch of young actors and actresses are finding themselves under the spotlight. These are names who may not have a lot of films under their belt, but they are certainly doing well for themselves. It's no wonder then that brands too are warming up to them and offering them lucrative endorsements.

From Alia Bhatt and Varun Dhawan to Parineeti Chopra and Shraddha Kapoor, this tribe is fast becoming several brands' darling. hitlist takes a look at this bunch and how they have managed to wow the brand world with their soaring aspirational quotient...

Ranveer Singh

Endorsements: He has endorsed a sports brand's merchandise and he featured in an ad for a leading condom company.

USP: Much like Ranbir Kapoor, Ranveer Singh seems to be in no hurry to win brands over. He is more focused on winning the audiences over with his films and is well aware that endorsements will follow suit. In his recent films, he has displayed his flair for acting and his stylish charm. His popularity in the ad world is a direct result of that.

Arjun Kapoor

Endorsements: He has endorsed a garment brand.

USP: The latest entrant from the Kapoor clan is taking baby steps in the ad world. In an attempt to avoid over-exposure, he is said to be proceeding with caution. Also, he is very particular about the products he endorses.

Varun Dhawan

Endorsements: The brands he supports include a cola drink, a mobile brand and app, a juice and a skin care product.

USP: The Student of the Year actor has appeared in many commercials. In a short span of time, not only has he managed to convince producers of his saleability, but he has also done well on the ad front. This explains why he has landed so many deals.

Siddharth Malhotra

Endorsements: He has done ads for an ice-cream brand and a cola drink.

USP: After delivering back-to-back hits, Siddharth Malhotra is definitely in demand in the ad world. The model-turned-actor, who is known for his hearththrob status, has bagged several ad deals.

Sushant Singh Rajput

Endorsements: He endorses a cola and a face-wash brand.

USP: Actor Sushant Singh Rajput shot to fame with his debut film, Kai Po Che!

Not surprisingly, he is also a hot favourite among brands. Soon after the success of his first film, he was signed on for an ad.

Parineeti Chopra

Making the most of her spunky, girl-next-door image, Parineeti Chopra has landed several ad deals.

Endorsements: She has done ads for a social networking app, soft drinks, snacks, skin care and a motorcycle brand.

USP: The fact that Parineeti has many ad deals in her kitty speaks for how she has cashed in on her spunky, girl-next-door image. She was first signed on by a snack brand, after which a hair care and a two-wheeler brand got her on board.

Alia Bhatt

Endorsements: She has featured in ads for beauty products, a cola drink and a fruit juice.

USP: With her bubbly, youthful image, Alia has found takers in many brands. After the success of her films Student of the Year, Highway and 2 States, some big endorsement deals have come her way and Alia is clearly enjoying the attention.

Shraddha Kapoor

Endorsements: Shraddha has done ads for beauty products, jewellery, deodorants and a watch brand.

USP: If her ad deals are anything to go by, Shraddha Kapoor must be in a happy space now. Her debut in Teen Patti may have gone unnoticed but she won people's hearts with her films, Aashiqui 2 and Ek Villain. Her popularity has now fetched her attractive brand deals.