Bollywood's badshah Shah Rukh Khan has been recently named as the second richest actor in the world. In fact, Shah Rukh has beaten Hollywood biggies like Tom Cruise, Tom Hanks, Clint Eastwood or Adam Sandler in terms of wealth and status. A report in Wealth-X has estimated SRK to be worth $600 million. Not only is he a great actor, producer, TV host but is also a co-owner of an IPL cricket team. He is sharp, intelligent and has an excellent business sense. Be it movies or endorsements or business venture, whatever SRK touches becomes gold. Let us go through ways which has helped SRK make money.

Innovative ideas: When a new movie is to be released, promotional activities take a huge chunk of the budget. Be it city-to-city press conferences or launch parties, these promotional activities are very important for the film's success. But what if the campaign can be tapped to get massive returns? That's exactly what Shah Rukh Khan has in mind for his next home production, Happy New Year, which is gearing up for a big Diwali release. A Mumbai Mirror report says that instead of asking the cast of the movie to give interviews and shoot pictures, SRK has a new game-plan in mind. He is planning worldwide shows with the film's cast, including Deepika Padukone, Abhishek Bachchan, Sonu Sood and Boman Irani, ahead of the film's release. The group will be called Happy troupe and will also feature director Farah Khan.

It is touted to be bigger that Shah Rukh's Temptation reloaded. He will be conducting shows in the US, UK and Canada, and each show will make around seven crore. The Mirror report has estimated that these shows will make Rs 200 crore even before the film releases in the theatres.

High-profile endorsements: From endorsing cold drinks to talcum powder, from endorsing cars to fairness creams, no one can beat Shah Rukh Khan in the advertisement world. Just recently the superstar bagged a 20 crore worth endorsement deal with a pan masala brand. This is touted to be one of the highest endorsement deal signed by a Bollywood actor. In fact, King Khan endorses so many brands that he has created his own 'Brand SRK'. He is very popular in the endorsement world as he is able to connect with both classes as well as the masses. His easy charm, personality, box-office success and good looks make him a favourite in the advertisement world. Also his self-made man image makes him more attractive.

Selling satellite rights: Shah Rukh Khan is a smart filmmaker. He knows that there is a huge audience that cannot afford to watch movies in the multiplex. However, if it gets telecast on TV there is no way they will ignore it. Though SRK's latest release Chennai Express did extremely well at the box-office, SRK sold satellite rights of the film to Zee Entertainment at Rs 48 crore. In fact, a TOI report says that the filmmakers had a deal with the channel that if it crosses the 100 crore mark, they will get more money for selling the rights. Interestingly, this was the first time ever that a film's satellite rights were sold with such a pre-condition. Quoting a source, the report adds that SRK was involved with very area of the film's marketing and branding.