Priyanka Chopra, who is turning producer with Madhur Bhandarkar's 'Madamji', says she wants to promote and encourage new talent.

Priyanka, 32, is also starring in the film as a female lead. "I am really happy Madhur agreed to be the director in my first home production. It is a big and new step for me in a new direction. As a producer I want to make great films," Priyanka said in an interview here. "I wanted to make films but I never thought I will make a film starring me.

I want to tell small good stories but this ('Madamji') came as a great opportunity to establish the production house. I want to promote new talent whether it is actors, directors or writers... I think we need to promote newer talent, help them," she said. Priyanka started off her career in showbiz as a model, went to become an actress and then a singer and now she has opened her production house.

"I like evolving and changing. I don't know where I will go and what next I will do but things eventually happen. Like I never thought I would turn musician and producer... I am spontaneous and I am instinctive," Priyanka said.


'Madamji' is the story of an item girl who becomes a top politician. Asked if she will be thinking of numbers and box office collections as a producer, she said, "I don't understand numbers... I get confused. It is tricky.

When the film releases someone will call and tell about the numbers and the opening. I don't understand trade. I get very thrown off. "But as a producer my maths is good, budgeting and all I can do very well. I have a great team in place and they help me."