Sara Loren become DVAR ambassadors

Sara Loren become DVAR ambassadors
Friday, September 26, 2014 11:32 IST
By Santa Banta News Network
Luxury multi-designer fashion house DVAR has signed actress Sara Loren and designer Digvijay Singh as the faces of the brand.

It has come up with a campaign titled "SAIR" featuring the "Murder 3" actress and Singh, who has styled celebrities like John Abraham and Jimmy Sheirgill.

The campaign presents the latest bridal and festive collection and has amalgamated runway trends in its exclusive line put together by various designers.

Sara is seen in lehengas, anarkalis and saris by designers like Siddartha Tytler, Sonal Koradia, Gauri & Nainika and Arpita Mehta.

Singh, on the other hand, flaunts his creations like Nehru jackets and sherwanis.

"DVAR's latest campaign encompasses the journey of a bride and will highlight beautiful designer options for all the ceremonies right from a formal meeting with the family to an eventual reception," Vijayta V Gandhi, joint MD, DVAR, said in a statement.


The campaign goes live Oct 1 on every platform - social media, print and hoardings.

Parth Sanghavi, co-founder, said: "Besides bridal, we have introduced our festive line which includes beautiful anarkalis and straight suits that can be worn for Diwali and other occasions."
Singham Again Wins the Monday Test with estimated collection of 17-18 Crores on Day 4!

Audiences are rallying behind Singham Again, making it their top choice this week. Following an impressive weekend collection that set box office records, Singham Again shows

Tuesday, November 05, 2024
Audiences Celebrate Diwali with Singham Again as the Film Roars on Weekend!

Rohit Shetty's highly anticipated cop-drama Singham Again has made a thunderous impact at the box office. The film, led by Ajay Devgn, drew massive crowds and raked in impressive

Monday, November 04, 2024
Samantha Ruth Prabhu De-Stresses with Intense Workouts and Explores Rajasthan's Beauty!

Actress Samantha Ruth Prabhu recently showcased her de-stressing ritual with some intense fitness training, proving once again that she's as strong as she is stunning. Taking to Instagram

Monday, November 04, 2024
Kriti Sanon and Rumoured Boyfriend Kabir Bahia Spotted at Mumbai Airport: Details Inside!

Bollywood actress Kriti Sanon, who has been basking in the positive reception of her maiden production Do Patti, was recently spotted at the Mumbai airport on Sunday alongside her

Monday, November 04, 2024
Poojan Chhabra on building a strong connection with co-star Bhuvan Arora on the sets of Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming platform, recently released the bromance drama, Fisaddi. Set in Allahabad University, the series follows the story of two

Monday, November 04, 2024
ADVERTISEMENT
ADVERTISEMENT