Sara Loren become DVAR ambassadors

Sara Loren become DVAR ambassadors
Friday, September 26, 2014 11:32 IST
By Santa Banta News Network
Luxury multi-designer fashion house DVAR has signed actress Sara Loren and designer Digvijay Singh as the faces of the brand.

It has come up with a campaign titled "SAIR" featuring the "Murder 3" actress and Singh, who has styled celebrities like John Abraham and Jimmy Sheirgill.

The campaign presents the latest bridal and festive collection and has amalgamated runway trends in its exclusive line put together by various designers.

Sara is seen in lehengas, anarkalis and saris by designers like Siddartha Tytler, Sonal Koradia, Gauri & Nainika and Arpita Mehta.

Singh, on the other hand, flaunts his creations like Nehru jackets and sherwanis.

"DVAR's latest campaign encompasses the journey of a bride and will highlight beautiful designer options for all the ceremonies right from a formal meeting with the family to an eventual reception," Vijayta V Gandhi, joint MD, DVAR, said in a statement.


The campaign goes live Oct 1 on every platform - social media, print and hoardings.

Parth Sanghavi, co-founder, said: "Besides bridal, we have introduced our festive line which includes beautiful anarkalis and straight suits that can be worn for Diwali and other occasions."
Ramayana: Part 1 Wraps Up Filming - Ranbir Kapoor Calls It His Most Important Role!

The much-awaited mythological epic Ramayana: Part 1, helmed by acclaimed director Nitesh Tiwari, has

Tuesday, July 01, 2025
Sara Ali Khan and Aditya Roy Kapur Take Mumbai Metro Ride to Promote Metro In Dino!

In a refreshing break from the usual film promotion routine, Bollywood actors Sara Ali Khan and Aditya Roy

Tuesday, July 01, 2025
Vaani Kapoor's Thrilling OTT Debut 'Mandala Murders' to Premiere on Netflix!

Netflix and Yash Raj Films (YRF) are set to release their highly anticipated crime thriller series, Mandala

Tuesday, July 01, 2025
'Four More Shots Please!' Season 4: Prime Video Confirms Final Season of the Hit Series!

Prime Video has officially announced the fourth and final season of its popular series Four More Shots

Tuesday, July 01, 2025
Tanvi The Great Trailer Receives Rave Reviews from Shah Rukh Khan and Anil Kapoor Ahead of Its Release!

The trailer for Tanvi The Great, the much-anticipated directorial project from veteran actor Anupam Kher, has

Tuesday, July 01, 2025