The 71-year-old actor, who has been named the ambassador for this campaign, said he is proud to be associated with the cause as sanitation has been on his mind for quite some time.
"I feel very strongly about projects like saving the tiger, polio and tuberculosis. For quite some time now sanitation has been on my mind and when this opportunity came I had to be a part of this campaign," Amitabh Bachchan said during the launch of the 'Banega Swachh India' campaign.
The 'Paa' actor said he learned the habit of cleanliness from his father, late poet Harivansh Rai Bachchan, who was very strict about it.
"In Allahabad my father was very strict and I remember once I played with dirt and it was messy so he scolded me and asked me to clean everything. He was very strict about all this. Even now if I am responsible for any dirty thing at home I am the one to clean it without asking for any body's help," he said. Bachchan also assured that he will be working for this project till the time things don't settle.