Masaba Gupta, Satya Paul partnership comes to an end

Masaba Gupta, Satya Paul partnership comes to an end
Friday, October 03, 2014 15:38 IST
By Santa Banta News Network
The brand Satya Paul Thursday announced the end of its creative collaboration with young designer Masaba Gupta.

Masaba joined the brand in 2012 and was instrumental in adding a fresh twist to the brand's collection. Her final collection for Satya Paul will come out in November this year.

Satya Paul and its parent company, Genesis Colors, would like to thank Masaba for her extraordinary contributions and wish her the very best with her future endeavours, said a statement.

Masaba, daughter of cricket legend Vivian Richards and Indian actress Neena Gupta, was only 24 when she took over the responsibility as fashion director at the brand.

"As two wonderful years of being Satya Paul's fashion director come to an end, I am grateful to Sanjay Kapoor (managing director at Genesis Colors) for giving me the opportunity to become an integral part of the legendary label. It has been a great learning curve for me and I am thankful to my team without whom this career-defining journey would not have been possible," said Masaba.

Satya Paul, known for its ingenuity in design and a vivid colour palette, was established in 1985 by its namesake. As part of Genesis since 2001, the brand has footprints at over 30 locations in the country.

Known for quirky prints, with feminine drapes and silhouettes, Masaba prefers to use organic fabrics with classic weaves, patchwork and all in vibrant colours.

While in charge at Satya Paul, Masaba tried to revolutionise the design elements.

Acknowledging her contribution, Kapoor said: "Her distinctive approach to design and innovative spirit gave a newfound energy to Satya Paul that we will continue to take forward. I am confident of her future as an exceptional fashion designer and wish her all the best."

Masaba made her foray in the fashion industry with GenNext fashion show at 2009 Lakme Fashion Week. Her collection helped her win the most promising designer award at the event. It was followed by the launch of her flagship store in 2010.
'Tere Mere Darmiyan' from Vikrant Massey's 'The Sabarmati Report' Captures the Pain of Heartbreak!

The soulful song 'Tere Mere Darmiyan' from the upcoming film 'The Sabarmati Report' starring Vikrant Massey was released on Wednesday. Featuring Vikrant Massey and

Thursday, November 14, 2024
Vicky Kaushal to Portray 'Eternal Warrior of Dharma' Chiranjeevi Parashurama in 'Mahavatar'!

Bollywood sensation Vicky Kaushal is set to take on one of the most iconic roles of his career as Chiranjeevi Parashurama in the upcoming mythological epic "Mahavatar," directed by

Thursday, November 14, 2024
'Yeh Kaali Kaali Ankhein' Season 2 Trailer Unveiled: A Thrilling Ride of Kidnapping, Betrayal, and Revenge!

The much-anticipated trailer for the second season of Netflix's hit streaming series 'Yeh Kaali Kaali Ankhein' was released on Wednesday, offering fans a glimpse into the

Thursday, November 14, 2024
Ananya Panday Turns Up the Heat in Sizzling Bikini Photos from Dubai Vacation!

Ananya Panday recently took to social media to share glimpses from her Dubai vacation, captivating her fans with stunning beach photos. The Bollywood actress posted a

Thursday, November 14, 2024
Shraddha Kapoor Shares Her Views on Success, Failure, and Everything in Between in Filmfare's November 2024 Edition!

Shraddha Kapoor, a powerhouse performer known for her charm and versatility, continues to dominate Hindi Cinema, a journey that has rightfully landed her on the cover

Thursday, November 14, 2024
ADVERTISEMENT
ADVERTISEMENT