The 48-year-old actor, who has three children -- Aryan, Suhana and AbRam-- said in the beginning they were conscious of having a star father but their upbringing has been such that they don't care about his fame so much.
"We have never subjected our kids to the stardom. When they were born I was already a movie star. What has been clearly told or understood by them is that I work very hard.
"Initially, yes when I used to go to school they felt awkward because everybody was referred to as Ramesh's father or Geeta's father - but I was called Shah Rukh Khan. My daughter used to be a little taken aback. But no they are not embarrassed of me," Shah Rukh said.
The actor said that he neither forces his children to watch his films nor do they have any idea about how much money his movies make after its release. "My son Aryan never comes for my shows or shootings. My children have been brought up in such a way that whatever I do outside of our house is not something they have to necessarily keep a tab on.
"They don't know the collection. Maybe after a few days my daughter will ask me if the film did well. It is not necessary for them to watch the film just because I star in it. My daughter watched my last film 'Chennai Express' a week an a half after its release and that too because her friends wanted to watch it at home. My son hasn't seen it yet," he said.
Shah Rukh, who is awaiting the release of his upcoming Diwali release 'Happy New Year', was recently in London, where his 16-year-old son currently studies, for a promotional tour for the film.
The actor said Aryan's teachers had come to see the concert. "When I was doing a show in London, all of Aryan's teachers came to see me. I had invited them and Aryan as well."
Shah Rukh, who is seen sporting an eight-pack abs for the Farah Khan-directed film, said his son loves to keep fit. "Aryan came to the gym and I actually I worked out the way he does as I like the way his body is. He also plays rugby and loves to be fit," he said.
'Happy New Year', which also star Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah, releases on October 24.
