While Dale is handling Sonali's PR during Bigg Boss, he was earlier instrumental in building Brand Upen during the initial two years of his modeling and film career in India. "I haven't been in touch with Upen since quite some time," he clarifies. "Though Sonali is aware that I have worked with him, I don't really have any direct hand in their closeness," he adds.
Having said that, the Bollywood PR guru does admit, having discussed Upen with Sonali before Bigg Boss. "Upen's name was speculated in the media before the show, so I had discussed him with Sonali. I remember praising him to her. I'd mentioned, Upen is not only a nice person, but also has some great qualities like resilience and determination."
Just for the record, apart from many top Bollywood celebs, Dale has earlier handled public relations for the maximum number of Bigg Boss contestants including Rakhi Sawant, Kashmera Shah, Sambhavna Seth, Sherlyn Chopra, Pooja Misrra, Diana Hayden, Shamita Shetty, Ashmit Patel, Vindu Dara Singh, Zulfi Syed, Salil Ankola, Amar Upadhyay, Anita Advani, as well as for Shilpa Shetty during the international Big Brother racism controversy.
