No campaign can change fate of a bad film, reveals Big B

No campaign can change fate of a bad film, reveals Big B
Wednesday, November 05, 2014 13:37 IST
By Santa Banta News Network
In his over four decade-old film career, Amitabh Bachchan has seen days when promotions and marketing were almost nil, as well as those days, where movies get lost in the 'crowd' if not promoted well. But he says the fate of a movie only lies in its quality.

The actor is in Kolata to shoot for Shoojit Sircar's "Piku", and has been regularly sharing some snapshots from the schedule for his 'extended family' on social networking platforms -- whether the movie's makers like it or not.

"They wonder and send alarms to not publicise the pictures of the film PIKU...yet...for they jeopardise the marketing of the other projects I work on...which shall be released much ahead of this one," Big B posted on his blog srbachchan.tumblr.com.

"But...I argue...no matter what strategy one may devise, if the film is not good, no amount of campaign genius by genius campaigners, shall change the fate of a bad film," he further wrote.

His "Shamitabh" releases Feb 6, 2015.

"There shall be marketing for that aggressively during December and January coming months," he said.


The 72-year-old's other film "Wazir" will release April 2015, and he says "that publicity can wait...or do they wish it were to come."

It's tough to hide "anything" these days, he feels.

"In today's times when a billion mobile cameras follow you wherever you go, it is well nigh impossible to keep anything away from the public. So, might as well let them 0exploit the situation, than to get into any ugly spat with either the media or the organisers," he added.

Meanwhile, his fans are enjoying every bit of the glimpses he's sharing from "Piku", in which he will be seen with Irrfan Khan and Deepika Padukone.
Priyanka Chopra Glows Radiantly as She 'Plays with the Sun'!

Global icon Priyanka Chopra Jonas recently stunned her fans with a series of sun-kissed photos that radiate elegance and charm. The actress, known for her timeless beauty and international appeal, shared the pictures on Instagram, leaving fans

Thursday, November 21, 2024
Ananya Panday Sparks Buzz with Unseen Photo of Nani Enjoying Beer!

Bollywood actress Ananya Panday recently stirred conversations on social media by sharing an unusual yet endearing birthday tribute to her grandmother. The actress posted a previously unseen picture of her Nani holding a beer mug, capturing both

Thursday, November 21, 2024
Varun Dhawan Enjoys His 'Vitamin Sea' and Prepares for Upcoming Blockbusters!

Bollywood heartthrob Varun Dhawan, known for his energetic performances and versatility, recently treated fans to a glimpse of his seaside retreat. The actor, currently

Thursday, November 21, 2024
Rithvikk Dhanjani shares his joy on his new rom-com Half Love Half Arranged Season 2!

Amazon MX Player, Amazon's free video streaming platform, recently launched the eagerly anticipated second season of Half Love Half Arranged. The slice-of-life drama revisits the journey of Riya Tanwar, a gynecologist whose life seemed perfectly

Thursday, November 21, 2024
Abhishek Bachchan Gets Emotional on KBC 16: Talks about being a 'Girl Dad'!

This Friday, get ready for a laughter-packed and heartwarming episode of Amitabh Bachchan hosted 'Kaun Banega Crorepati 16' on Sony Entertainment Television as this special edition will bring together the charismatic Abhishek Bachchan along with the

Thursday, November 21, 2024
ADVERTISEMENT
ADVERTISEMENT