No campaign can change fate of a bad film, reveals Big B

No campaign can change fate of a bad film, reveals Big B
Wednesday, November 05, 2014 13:37 IST
By Santa Banta News Network
In his over four decade-old film career, Amitabh Bachchan has seen days when promotions and marketing were almost nil, as well as those days, where movies get lost in the 'crowd' if not promoted well. But he says the fate of a movie only lies in its quality.

The actor is in Kolata to shoot for Shoojit Sircar's "Piku", and has been regularly sharing some snapshots from the schedule for his 'extended family' on social networking platforms -- whether the movie's makers like it or not.

"They wonder and send alarms to not publicise the pictures of the film PIKU...yet...for they jeopardise the marketing of the other projects I work on...which shall be released much ahead of this one," Big B posted on his blog srbachchan.tumblr.com.

"But...I argue...no matter what strategy one may devise, if the film is not good, no amount of campaign genius by genius campaigners, shall change the fate of a bad film," he further wrote.

His "Shamitabh" releases Feb 6, 2015.

"There shall be marketing for that aggressively during December and January coming months," he said.


The 72-year-old's other film "Wazir" will release April 2015, and he says "that publicity can wait...or do they wish it were to come."

It's tough to hide "anything" these days, he feels.

"In today's times when a billion mobile cameras follow you wherever you go, it is well nigh impossible to keep anything away from the public. So, might as well let them 0exploit the situation, than to get into any ugly spat with either the media or the organisers," he added.

Meanwhile, his fans are enjoying every bit of the glimpses he's sharing from "Piku", in which he will be seen with Irrfan Khan and Deepika Padukone.
Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT