Good marketing driving bad film music sales, feels Kailash Kher

Good marketing driving bad film music sales, feels Kailash Kher
Wednesday, November 12, 2014 13:15 IST
By Santa Banta News Network
Most of Bollywood music is often criticized for it's bold lyrics or lack of originality. Admitting the popularity of film music, singer Kailash Kher says there is a wave of "bad product being sold with good marketing" in the industry.

"Bad product with good marketing is being sold. But it's not necessary that the strategy will always work. The song being appreciated or liked by people today may not appeal after a year or so," Kailash told IANS in an interview.

The singer was in the capital recently for the anniversary celebrations of an NGO, The Hans Foundation.

However, Kher also points out that "the music industry is rolling out some good and better songs, but filmy music is more popular" because of marketing strategy.

The "Allah ke bande" crooner has been associated with a slew of social causes and has participated in many charity-based concerts from time to time. Kailash is also one of the nine people nominated by Prime Minister Narendra Modi to take forward the message of Clean India.

"Working towards a social cause is my passion. I want to devote 25 -30 per cent of my income towards a good cause. I was a nobody and didn't even dream of becoming a star. So it's my way of reciprocating the love, appreciation, and trust I have gained," said the 41-year-old.

For the singer, the main reason behind being a good Samaritan is "people believe in stars and follow them and this can bring a change".

"If I cannot go out and teach, I can at least stand with people associated with a cause and get it in the spotlight. I also believe that the message we spread through music is more powerful," he said.

Kailash is known for his soul-stirring songs like "Teri deewani", "Saiyyan" and "Babam bam", but the singer says people don't understand the deeper meanings of his songs.

"The intricacies of the songs are still not known. Every song provides a message along with entertainment," he said.

The singer is working on a new album, for which he has collaborated with a folk singer Prahlad Singh Tipanya.
Priyanka Chopra Glows Radiantly as She 'Plays with the Sun'!

Global icon Priyanka Chopra Jonas recently stunned her fans with a series of sun-kissed photos that radiate elegance and charm. The actress, known for her timeless beauty and international appeal, shared the pictures on Instagram, leaving fans

Thursday, November 21, 2024
Ananya Panday Sparks Buzz with Unseen Photo of Nani Enjoying Beer!

Bollywood actress Ananya Panday recently stirred conversations on social media by sharing an unusual yet endearing birthday tribute to her grandmother. The actress posted a previously unseen picture of her Nani holding a beer mug, capturing both

Thursday, November 21, 2024
Varun Dhawan Enjoys His 'Vitamin Sea' and Prepares for Upcoming Blockbusters!

Bollywood heartthrob Varun Dhawan, known for his energetic performances and versatility, recently treated fans to a glimpse of his seaside retreat. The actor, currently

Thursday, November 21, 2024
Rithvikk Dhanjani shares his joy on his new rom-com Half Love Half Arranged Season 2!

Amazon MX Player, Amazon's free video streaming platform, recently launched the eagerly anticipated second season of Half Love Half Arranged. The slice-of-life drama revisits the journey of Riya Tanwar, a gynecologist whose life seemed perfectly

Thursday, November 21, 2024
Abhishek Bachchan Gets Emotional on KBC 16: Talks about being a 'Girl Dad'!

This Friday, get ready for a laughter-packed and heartwarming episode of Amitabh Bachchan hosted 'Kaun Banega Crorepati 16' on Sony Entertainment Television as this special edition will bring together the charismatic Abhishek Bachchan along with the

Thursday, November 21, 2024
ADVERTISEMENT
ADVERTISEMENT