Mahesh Bhatt talks about the success of the content of the film that has no star-cast. Khamoshiyan trailer has truly become a phenomenon. Despite the film having all newcomers, the trailer has hit 1 million views in just 36 hours! This is the fastest million views for a non-star cast film ever! The audiences are loving the thrilling, intriguing, mysterious trailer that has the already chartbuster title track sung by the singing sensation Arijit Singh. The trailer has got everyone talking about what mysteries will be unveiled when the film releases on Jan 30, 2015.

An elated Mahesh Bhatt says, "It is not who say what that grabs people`s attention, but what is being said that finally cuts through the clutter. The trailer of KHAMOSHIYAN which features newcomers has proved this point by garnering phenomenal online interest. And it`s growing as we speak."

Shikha Kapur, Chief Marketing Officer of Fox Star Studios says, "The fact that the Khamoshiyan trailer has hit a million views in less than 2 days just goes on to prove that old adage - Content is king.

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Our film has a fresh star cast - and no supposed big names - and is helmed by a debutant director . But none of this matters - what worked with the ever evolving digital audience is fresh and edgy content, adroitly presented, supported by excellent music. We are thankful to the viewers for making the trailer a super hit. The platform is now nicely set to unveil Khamoshiyan to audiences all over on 30th Jan 2015."