Arjun was here Tuesday to launch the 'Tevar Jacket', which has been launched under denim brand Flying Machine, endorsed by the "Ishaqzaade" actor.
Keeping in mind his rugged appeal, Flying Machine has recreated and customised the biker jacket that Arjun is donning in his film. With 'Bellow Pockets' placed on the chest as the key design element; it gives the jacket a very rugged yet classy appeal, just like its inspiration, Arjun.
It also boasts of a shirt collar made of leatherlite.
Arjun says the collaboration blends seamlessly with "Tevar".
"I have worn a Flying Machine jacket in the film, and the brand's motto 'thenewcool' is also what brand 'Tevar' stands for," he said in a statement.
For the brand, this association is an important step in strengthening its 360 degree connect with the young target audience, said Alok Dubey, CEO, Arvind Lifestyle brands.
"The whole idea of this association is centered around given that Flying Machine and Arjun Kapoor fans get a complete experience by which they not only see their favourite star wear Flying Machine clothes but also get an opportunity to wear an autographed original recreation piece that Arjun Kapoor wears in the movie.
"The engagement with the audience, product, brand and the celebrity thus gets completed in full," he added.
