Now don 'Tevar' jacket a la Arjun Kapoor

Now don 'Tevar' jacket a la Arjun Kapoor
Thursday, December 18, 2014 14:20 IST
By Santa Banta News Network
If you like your fashion to be inspired by your favourite Bollywood actors' screen avatars, here's your chance to look like Arjun Kapoor! The actor has launched a special jacket in tune with his style in his forthcoming film "Tevar".

Arjun was here Tuesday to launch the 'Tevar Jacket', which has been launched under denim brand Flying Machine, endorsed by the "Ishaqzaade" actor.

Keeping in mind his rugged appeal, Flying Machine has recreated and customised the biker jacket that Arjun is donning in his film. With 'Bellow Pockets' placed on the chest as the key design element; it gives the jacket a very rugged yet classy appeal, just like its inspiration, Arjun.

It also boasts of a shirt collar made of leatherlite.

Arjun says the collaboration blends seamlessly with "Tevar".

"I have worn a Flying Machine jacket in the film, and the brand's motto 'thenewcool' is also what brand 'Tevar' stands for," he said in a statement.

For the brand, this association is an important step in strengthening its 360 degree connect with the young target audience, said Alok Dubey, CEO, Arvind Lifestyle brands.


"The whole idea of this association is centered around given that Flying Machine and Arjun Kapoor fans get a complete experience by which they not only see their favourite star wear Flying Machine clothes but also get an opportunity to wear an autographed original recreation piece that Arjun Kapoor wears in the movie.

"The engagement with the audience, product, brand and the celebrity thus gets completed in full," he added.
Rajkummar Rao's Award Streak: 9 Wins in Under Six Months for a Standout Year in Film!

In less than six months, Rajkummar Rao has cemented his position as one of the most celebrated actors of

Tuesday, April 01, 2025
Tanya Maniktala reveals her most 'emotionally intense' scene from Amazon MX Player's Loot Kaand!

Amazon MX Player, Amazon’s free streaming service, takes audiences on a rollercoaster ride with its latest

Tuesday, April 01, 2025
JioHotstar and Padma Vibhushan Shri - Amitabh Bachchan Unite to Bring the Sacred Splendor of Ram Navami to Millions through a special livestream!

JioHotstar continues to revolutionize India’s live streaming experience by making it more inclusive and

Tuesday, April 01, 2025
Asim Riaz, Rajat Dalal, Rubina Dilaik and Abhishek Malhan gear up for the ultimate fitness showdown in Amazon MX Player's Battleground!

The battlefield is ready, and the warriors have arrived! After the surprise reveal of Shikhar Dhawan as

Tuesday, April 01, 2025
Sorab Bedi's Fitness Mantra 'I Want a Body Like Hrithik Roshan Sir'!

Television heartthrob Sorab Bedi, who first captivated audiences with his remarkable debut in Chand Jalne

Tuesday, April 01, 2025
ADVERTISEMENT
ADVERTISEMENT