Why 'Khamoshiyan' posters will not be used on public walls?

Why 'Khamoshiyan' posters will not be used on public walls?
Thursday, December 25, 2014 15:15 IST
By Santa Banta News Network
Producers' body asks members to avoid using posters on public walls for film promotions...

The Film and TV Producers Guild has urged its members to refrain from displaying posters of their films on public walls and government-maintained structures across the country.

Mukesh Bhatt, president of the guild, who has started the campaign, says: "I wish to set an example by ensuring that the posters of my forthcoming film 'Khamoshiyan - Silences Have Secrets' are not pasted on public walls. I believe this practice will motivate the public to emulate the film industry's path and thereby, play an important role in keeping India clean."

Filmmaker Vipul Shah, too, doesn't agree with the idea of promoting a film by defacing public structures. "Pasting posters on walls is an illegal activity. I firmly believe that posters and hoardings don't add to the revenue of a film. But, filmmakers are asked by distributors for posters and hoardings for film promotions especially in smaller cities."

Adding that investing in such publicity material was a big deal for smaller filmmakers, Vipul suggests, "One has to spend at least Rs 50 lakh on it. But this campaign will do a world of good to low-budget films."


Producer Ramesh Taurani and filmmaker Madhur Bhandarkar also welcomed the guild's decision. "We should also ensure that posters of political parties are not pasted on walls either," says Taurani while Bhandarkar adds: "I am happy that the industry has decided to avoid posters as there are several other ways to promote a film."
Audiences Celebrate Diwali with Singham Again as the Film Roars on Weekend!

Rohit Shetty's highly anticipated cop-drama Singham Again has made a thunderous impact at the box office. The film, led by Ajay Devgn, drew massive crowds and raked in impressive

Monday, November 04, 2024
Samantha Ruth Prabhu De-Stresses with Intense Workouts and Explores Rajasthan's Beauty!

Actress Samantha Ruth Prabhu recently showcased her de-stressing ritual with some intense fitness training, proving once again that she's as strong as she is stunning. Taking to Instagram

Monday, November 04, 2024
Kriti Sanon and Rumoured Boyfriend Kabir Bahia Spotted at Mumbai Airport: Details Inside!

Bollywood actress Kriti Sanon, who has been basking in the positive reception of her maiden production Do Patti, was recently spotted at the Mumbai airport on Sunday alongside her

Monday, November 04, 2024
Poojan Chhabra on building a strong connection with co-star Bhuvan Arora on the sets of Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming platform, recently released the bromance drama, Fisaddi. Set in Allahabad University, the series follows the story of two

Monday, November 04, 2024
From the Makers of Jhimma 2: 'Fussclass Dabhade' To Hit Theatres on this date!

With the exciting addition of T-Series, Colour Yellow Productions and Chalchitra Mandalee reunite to present their next major Marathi film: Fussclass Dabhade. Following the box

Monday, November 04, 2024
ADVERTISEMENT
ADVERTISEMENT