"Shah Rukh has been roped in by the channel for a big show, which will be aired on &TV," a source aware of the development, told IANS on condition of anonymity.
The details will be announced at the official launch of the channel, from the ZEE Group, here later Wednesday.
SRK will be present at the grand unveiling, and if sources are to be believed, he will surprise his fans with his upcoming stint on the TV, which will be quite an impetus for the new channel.
The 49-year-old started his showbiz career from TV itself -- via fiction shows like "Fauji" and "Circus". After becoming an indomitable star in Hindi filmdom, the actor kept his strings attached to TV through reality shows like "Kaun Banega Crorepati", "Kya Aap Paanchvi Paas Se Tez Hain", "Zor Ka Jhatka" and "Dil Se Naachein Indiawaale".
