Dhanush's mainstream endorsement jaunt begins

Dhanush's mainstream endorsement jaunt begins
Friday, January 23, 2015 12:02 IST
By Santa Banta News Network
Actor Dhanush, who is awaiting the release of Hindi film "Shamitabh", has been appointed the new brand ambassador of soft drink brand 7up.

The brand has also launched new creative campaign "Tu Up Toh Duniya Up" and a refreshed visual identity in line with the global effort around the world, "Feels Good To Be You".

"We are thrilled about our association with Dhanush as he embodies the spirit of our brand inherently," Ruchira Jaitly, senior director, Marketing, Social Beverages, PepsiCo India, said in a statement.

Dhanush said he was glad to be part of this "interesting and exciting campaign".

"We all change ourselves to suit the usual norms but I am glad that this campaign encourages people not to lose their original self to celebrate their authentic self," he added.


Renowned lensman Rajeev Menon has directed the brand's new video featuring Dhanush.

The rejuvenated visual identity for 7up, including logo design and packaging, is rolling out in more than 140 countries in 2015.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT