Dhanush's mainstream endorsement jaunt begins

Dhanush's mainstream endorsement jaunt begins
Friday, January 23, 2015 12:02 IST
By Santa Banta News Network
Actor Dhanush, who is awaiting the release of Hindi film "Shamitabh", has been appointed the new brand ambassador of soft drink brand 7up.

The brand has also launched new creative campaign "Tu Up Toh Duniya Up" and a refreshed visual identity in line with the global effort around the world, "Feels Good To Be You".

"We are thrilled about our association with Dhanush as he embodies the spirit of our brand inherently," Ruchira Jaitly, senior director, Marketing, Social Beverages, PepsiCo India, said in a statement.

Dhanush said he was glad to be part of this "interesting and exciting campaign".

"We all change ourselves to suit the usual norms but I am glad that this campaign encourages people not to lose their original self to celebrate their authentic self," he added.


Renowned lensman Rajeev Menon has directed the brand's new video featuring Dhanush.

The rejuvenated visual identity for 7up, including logo design and packaging, is rolling out in more than 140 countries in 2015.
Priyal Mahajan praises the crew of Fisaddi, Streaming on Amazon MX Player!

Amazon MX Player, Amazon's free video streaming service, recently unveiled the highly-anticipated Bromantic drama, Fisaddi. This slice-of-life series explores the intricacies of brotherhood

Wednesday, October 30, 2024
Celebrate Diwali with Disney Plus Hotstar: Heartfelt festive wishes from your favorite stars!

Mumbai, 31st October 2024: This Diwali, let's celebrate the spirit of togetherness, gratitude, and the joy of being in the company of loved ones. Disney Plus Hotstar brings you not

Wednesday, October 30, 2024
"Packing Punches to Braving the Rains, never a Boring Day on the Sets of Reeta Sanyal", Actor Ankur Rathee Recalls!

Mumbai may be grappling with October heat now but the scene was quite different just a month back. The unforgiving Mumbai rains did not just trouble the office goers and commuters

Wednesday, October 30, 2024
Ananya Panday and Walker Blanco: Rumored Romance Sparks Fan Frenzy on Her Birthday!

In the latest buzz surrounding Bollywood's young sensation Ananya Panday, her rumored boyfriend, model Walker Blanco, has seemingly confirmed their relationship with a heartfelt

Wednesday, October 30, 2024
Anil Kapoor's Upcoming Movie 'Subedaar' Kicks Off Production with an Intense Action-Drama Storyline!

The much-anticipated Anil Kapoor-starrer Subedaar has officially gone into production, with filming progressing at a brisk pace. This action-packed drama stars Kapoor in the lead role

Wednesday, October 30, 2024
ADVERTISEMENT
ADVERTISEMENT