While the Madhuri is doing `Shubh Vivah` for Sony TV and making the big moolah, we were wondering why she hasn`t chosen the first quick way to make big bucks.

You sure would have guessed by now...we`re talking about the mad-ad world, where stars seem to be gradually marking their territory and leaving the models restless and sleepless. The next to join the advertising bandwagon is the mesmerizing Madhuri...she has given her consent to lend her name to a special brand of cosmetics from Emami, that will be launched this month.

Madhuri is certainly a smart choice for this one, for wherever she goes, she creates nothing but magic!