He took to micro-blogging site Twitter to refute rumours that he plays a 17-year-old boy in "Fan" and that in Rohit Shetty's directorial, which stars him in the lead role, there's an ensemble of 17 actors.
Hence, the perplexed "Bollywood Badshah" had to clear the air through social media.
"And the number 17 where has this come from in one press con I did?! 17 stars In Rohit's film & I am 17 yrs old in Fan...both not true," Shah Rukh tweeted.
Though not much information about "Fan" is out, it is just known that SRK will be seen playing the role of a fan in the film.
On the other hand, Bollywood's blockbuster director Shetty's upcoming film has been embroiled in rumours since the beginning -- the first being that Shah Rukh will be paired opposite Kajol. But the director has stayed mum over all the buzz around the film.
Shetty's film is riding high on expectations as the duo set the cash registers ringing at the box office with their "Chennai Express" in 2013.
Meanwhile, Shah Rukh, who has entertained cinema lovers with hits like "Happy New Year", "Dilwale Dulhania Le Jayenge" and "My Name Is Khan", later decoded what he said at the press event to get to the bottom of the whole buzz.
"Got it! In a generic sense I said I cld b 17 yrs with techno in my nxt film in context of age-centric casts, so casting wl b character based," he shared.
The actor is currently busy shooting for his reality TV show "India Poochega Sabse Shaana Kaun?".