"This is an unusual film and I am certain that this film will grow through word of mouth. People have been tweeting about the review and I hope this film grows with each passing day," Lulla told IANS.
Directed by Navdeep Singh, "NH10" is a thriller which is co-produced by Phantom Productions and Lulla's Eros International. This is also Anushka Sharma's debut production venture and it also stars Neil Bhoopalam.
Talking about the budget of the film, Lulla said: "This film is made in a tight budget. As a producer it feels great to be backing such films and as far as the box- office is concerned, we hope it does well."
The film was released on March 13.
