Rhea's endorsement bunch gets heavier

Rhea's endorsement bunch gets heavier
Tuesday, March 17, 2015 13:59 IST
By Santa Banta News Network
Actress Rhea Chakraborty has been roped in to endorse online shopping portal Yepme.com to add a zing of freshness to its new brand campaign centered on the 'Fresh Fashion, Fresh Look' theme.

The actress will feature in a series of ten advertisements, in which she will take on cliches being carried forward by shopaholics, social media addicts or fashion designers in a witty and humourous way.

Rhea, who forayed in to Bollywood with film "Mere Dad Ki Maruti", says brand's new approach towards fashion caught her attention.

"Yepme is an exciting fashion brand, connecting the youth of India. As a young actor, everything new and different is an opportunity and worth its while. This new series of films is really fresh in its approach and provides for a fantastic idea," Rhea said in a statement.

A collection dedicated to Rhea, who will next be seen in Yash Raj Films' "Bank Chor" opposite Riteish Deshmukh, has also found its way on the virtual portal.


With a bright colour palette and graphic prints, the 'Rhea collection' line consists of apparels and accessories that the actress is sporting in the videos.

The campaign, conceptualised and produced by YRF Films, focuses on 20-29 age group and is currently live on all the channels, broadcasting the ongoing cricket World Cup tournament.

"The campaign is about a fresh take on various aspects of our lives is exciting and very new in its thought. The whole campaign is about 'No more same old, Go Fresh, Go Bold'. Rhea is a great fit for this idea to be brought out alive. She is the fresh new face and a talent to look out for" said Anand Jadhav, president of the brand.

Other Bollywood stars who have endorsed Yepme include the likes of Shah Rukh Khan, Farhan Akhtar, Sonu Sood and Esha Gupta.
KGF: Chapter 1 Turns 6 - Hombale Films Celebrate Prashanth Neel's Blockbuster Creation!

6years ago, Hombale Films and director Prashant Neel delivered the groundbreaking KGF: Chapter 1, revolutionizing Indian cinema and setting the stage for pan-India films. Yash's portrayal

Saturday, December 21, 2024
Sonakshi Sinha Shares Highlights of an 'Epic Dive Day' at the Great Barrier Reef!

Sonakshi Sinha and her husband, Zaheer Khan, are embracing adventure and exploration during their holiday in Australia. The actress recently delighted fans with glimpses

Saturday, December 21, 2024
Aishwarya Rai and Abhishek Bachchan Attend Daughter Aaradhya's Annual Function Over Two Days!

Aishwarya Rai and Abhishek Bachchan recently attended their daughter Aaradhya's school annual day, making headlines for their joint appearance amidst persistent divorce

Saturday, December 21, 2024
Sunny Leone Unveils the Hilarious Reality of Making Reels!

Sunny Leone, the renowned actress whose real name is Karenjit Kaur, recently gave fans a glimpse of the fun and chaotic moments behind creating Instagram reels. Through a

Saturday, December 21, 2024
Make a Statement This Christmas with Giorgia Andriani's These 3 Stunning Red Ensemble!

As the holiday season draws near, Christmas is the perfect opportunity to blend style, elegance, and festive charm in your outfits. Whether attending a cozy family dinner

Saturday, December 21, 2024
ADVERTISEMENT
ADVERTISEMENT