Rhea's endorsement bunch gets heavier

Rhea's endorsement bunch gets heavier
Tuesday, March 17, 2015 13:59 IST
By Santa Banta News Network
Actress Rhea Chakraborty has been roped in to endorse online shopping portal Yepme.com to add a zing of freshness to its new brand campaign centered on the 'Fresh Fashion, Fresh Look' theme.

The actress will feature in a series of ten advertisements, in which she will take on cliches being carried forward by shopaholics, social media addicts or fashion designers in a witty and humourous way.

Rhea, who forayed in to Bollywood with film "Mere Dad Ki Maruti", says brand's new approach towards fashion caught her attention.

"Yepme is an exciting fashion brand, connecting the youth of India. As a young actor, everything new and different is an opportunity and worth its while. This new series of films is really fresh in its approach and provides for a fantastic idea," Rhea said in a statement.

A collection dedicated to Rhea, who will next be seen in Yash Raj Films' "Bank Chor" opposite Riteish Deshmukh, has also found its way on the virtual portal.


With a bright colour palette and graphic prints, the 'Rhea collection' line consists of apparels and accessories that the actress is sporting in the videos.

The campaign, conceptualised and produced by YRF Films, focuses on 20-29 age group and is currently live on all the channels, broadcasting the ongoing cricket World Cup tournament.

"The campaign is about a fresh take on various aspects of our lives is exciting and very new in its thought. The whole campaign is about 'No more same old, Go Fresh, Go Bold'. Rhea is a great fit for this idea to be brought out alive. She is the fresh new face and a talent to look out for" said Anand Jadhav, president of the brand.

Other Bollywood stars who have endorsed Yepme include the likes of Shah Rukh Khan, Farhan Akhtar, Sonu Sood and Esha Gupta.
Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT