Bollywood actress Madhuri Dixit Nene and her husband Shriram Nene have been roped in by Eureka Forbes, a pioneer in the water purification systems market, as the goodwill ambassadors for Aquaguard for a five-year term.

This is also for the first time that the couple will be seen together in a TV commercial.

The campaign, reflective of the duo's shared value systems and philosophy on the importance of consuming 'healthy water', will soon be launched across all media channels and platforms. It has an overall budget of Rs.100 crore and has been planned by ad firm Triton Communications, said a statement.

Madhuri and her husband have been roped in as their belief in the "cause of healthy living and shared values and vision" binds them with the philosophy of Eureka Forbes.