The new brand ambassador, Mohit, will be joining the league predecessors like Fardeen Khan, Saif Ali Khan and Hrithik Roshan who have endorsed the brand with equal panache and style in the past. "It's great to be associated with a distinguished brand like Provogue. It's a huge responsibility since the brand has been earlier endorsed by such great actors who have all been fashion icons in their own right. I'm really hoping to continue the legacy forward."
Salil Chaturvedi, MD of Provogue said, "As a brand, Provogue is much more than just fashion. That's why we have always preferred to associate with icons who possess not just looks but also attitude. We are proud to present Mohit as our brand ambassador."
