Conceptualised by Shop Advertising, the advertisement opens in the Oval Office of the White House, where Saif is shown practicing his golf strokes. Saif reflects how men of power are always pushing boundaries for everything irrespective of the importance of matter in the video, read a statement.
Directed by Vivek Das Chaudhary, the campaign was conceptualised bearing this insight, to showcase and celebrate the spirit of a victorious man who chose to challenge the ordinary and the success is reflected in his well-groomed look and fresh scent.
