After their controversial AIB Roast video in January, standup comedy group All India Bakchod (AIB) has come up with a new video asking people to "save the internet". And Bollywood celebrities, including Shah Rukh Khan, have lent support to the initiative.

"The new AIB video is out. This time, we want you to ?#?SaveTheInternet?. Share this video and spread the message to everyone you know who uses the Internet. Please, log onto www.savetheinternet.in," read a post shared by AIB on their official Facebook page.

The video shows AIB lending support to net neutrality.

Net neutrality is an "idea that internet service providers give their customers equal access to all lawful websites and services on the internet, without giving priority to any website over another", reads netneutrality.in.

Due to intense lobbying by telecom operators like Airtel and Vodafone, Telecom Regulatory Authority of India (TRAI) is planning to allow them to block apps and websites to extort more money from consumers and businesses - an extreme violation of net neutrality.

TRAI has released a consultation paper with 20 questions spread across 118 pages and wants people to send them an e-mail by April 24.

In the video, AIB stated that "all content is equal, and all sites must be equally accessible".

The video, which was posted on Saturday, has received more than four lakh views till now.

And Bollywood celebrities are spreading the message on Twitter. Here`s what they tweeted:

Shah Rukh Khan: youtube.com/watch?v=mfY1NKrzqi0 ... #SaveTheInternet"

Farhan Akhtar: ?Please give 30 seconds of your time to do this. http://www.savetheinternet.in/

Sonakshi Sinha: #SaveTheInternet #SaveTheInternet #SaveTheInternet #SaveTheInternet #SaveTheInternet #SaveTheInternet

Sidharth Malhotra: #SaveTheInternet push for net neutrality, Internet is a utility not a luxury.

Varun Dhawan: #SaveTheInternet come on india

Ayushmann Khurrana: #SaveTheInternet. Let`s do this! https://m.youtube.com/watch?v=mfY1NKrzqi0 ... Well done @AllIndiaBakchod

Arjun Kapoor: Come on India, you need to #SaveTheInternet, and here`s why https://youtu.be/mfY1NKrzqi0 make ur click count #NetNeutralityIndia

Bipasha Basu: #SaveTheInternet Nowwwwww!

Riteish Deshmukh: Everyone needs to see this video - All India Bakchod - Our new video is about why we should back Net Neutrality #SaveTheInternet

Parineeti Chopra: Save the internet!!! Net neutrality is crucial!! Proud of you boyses!! @mojorojo @thetanmay @AllIndiaBakchod

Alia Bhatt: #SaveTheInternet

Richa Chadha: We live in a unique country, where the government wants to make it easier for us to be looted EVERYDAY. #NetNeutrality #SavetheInternet

Aditi Rao Hydari: This is essential!Thank you @AllIndiaBakchod fr explaining it so damn well! https://m.youtube.com/watch?v=mfY1NKrzqi0 ... we need #NetNeutrality #SaveTheInternet

Anubhav Sinha: Bad news about #SaveTheInternet is that a lot of you still think its not about you. IT IS!!! LISTEN UP!!!

Gul Panag: Send TRAI your views, protect #NetNeutralityIndia and #SaveTheInternet - http://www.savetheinternet.in (I just did)

Vishal Dadlani: Is the Hindi media telling the people that their use of Whatsapp, Facebook and YouTube is being threatened? #NetNeutrality #SaveTheInternet

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