"Every Indian has had some or the other fun and memorable tryst with Maaza and I am no different. I remember how as a child I would look forward to the refreshing and delightful mango indulgence offered by Maaza as an incentive for not being naughty," the "Student Of The Year" actor said in a statement.
Now that he has got a chance to contribute his bit to the brand's journey, he says it's an honour.
A new Maaza campaign, continuing with the theme of "Har Mausam Aam, Har Mausam Love", features Varun in a hero and villain story along with Bollywood's 'Bad Man' Gulshan Grover.
Speaking about roping in Varun for the brand and the campaign, Debabrata Mukherjee, vice president (Marketing and Commercial), Coca-Cola India and South West Asia, said: "His image and personality blends in perfectly with the brand equation of Maaza. I hope to see him take the brand to newer levels of success, reiterating our core message that the longing for mangoes has only one answer - Maaza."