Why reality TV shows are more lucrative than Bollywood

Why reality TV shows are more lucrative than Bollywood
Monday, April 20, 2015 13:00 IST
Thanks to the obscene amount of money that reality shows are offering, many seem to prefer them over films. A recent case in point is Upen Patel...

According to a recent report, the television industry has been consistently clocking a year-on-year growth of about 15 per cent, luring advertisers to pour money into the general entertainment channels. At the same time, networks are pulling out all stops, splurging big money on the star cast, elaborate sets, and stunning locations. And reality shows being the darling of small screen audience, remuneration of those involved in them can make your jaws drop.

Buzz is that Upen Patel and Karishma Tanna, who "fell in love" during Bigg Boss' last season, have been offered a big, fat pay cheque to take part in the upcoming season of celebrity dance show Nach Baliye - Rs 2 crore for five episodes. With changes in the format this time round, the show requires participating couples to not only flaunt their dancing skills, but also stay together until elimination.


Weekly earnings of Drashti Dhami on Jhalak Dikhhla Jaa's previous seasons. Rs 2 lakh

It is said that Upen was apparently getting Rs 1.25 crore to do a film, apparently a Sunny Deol production, but opted out of it when the 'Nach Baliye' offer came his way. Upen's manager confirms that he gave up the film offer to be a part of the reality show.

Rs 4-15 lakh The range of money that Nach Baliye participants are getting this year as per their popularity


Weekly earnings of Siddharth Shukla on Jhalak Dikhhla Jaa's previous seasons. Rs 2 lakh

Costly affair

This year, 'Nach Baliye' will be made on a bumper budget with Ekta Kapoor taking on the production reins. The contestants are said to be getting anywhere between Rs 4 lakh and Rs 15 lakh a week depending on their popularity. "For example, Payal Rohtagi and her wrestler beau Sangram Singh, who are also participating in the show, are paid lesser, say, around Rs 2 lakh or so per week. As far as dance reality shows are concerned, popular faces like Pratyusha Bannerjee, Siddharth Shukla and Drashti Dhami earned Rs 2 lakh on a weekly basis. Even when doing TV soaps, some of them sign a contract with reality show makers for a fixed R2 lakh a month and that amount constantly soars till they are eliminated," a source says.


Weekly earnings of Pratyusha Banerjee on Jhalak Dikhhla Jaa's previous seasons. Rs 2 lakh

Star value

Bollywood celebrities and sports personalities like Navjot Singh Sidhu get a bigger paycheque to appear on reality shows as judges or special guests - around Rs 8 to 10 lakh per week or for two episodes. On the other hand, singers, models and starlets, who also not as sellable as their B-Town counterparts, also earn a decent amount of money.


What Shweta Tiwari earned per week on 'Bigg Boss'. Rs 6 lakh


What Navjot Singh Sidhu is paid for a week on reality TV. Rs 8-10 lakh

"Ravi Kissan got approximately Rs 1 lakh a few years ago when he took part in 'Bigg Boss' while Shweta Tiwari was paid nearly Rs 6 lakh per week as she has a huge fan following," says a source, adding that Tanishaa Mukerji made Rs 30-35,000 a day on the same show and the amount increased week after week. Some well known TV hosts such as Hussain Kuwajerwala pocket around Rs 1 lakh a week.


Ravi Kissen's weekly payment on Bigg Boss. Rs 1 lakh


Tanishaa Mukerji's daily earnings on Bigg Boss. Rs 35,000

For shows like 'Khatron Ke Khiladi', hosts normally sign a two-show deal with channels. A stand-up comic like Bharti Singh was offered Rs 15-20,000 for hosting each episode of India's Got Talent as well as taking part in dance reality show, 'Jhalak Dikhhla Jaa' on the same entertainment channel.
From Azaad to Alpha - 2025's Most Anticipated Films!

As we are coming to the end of 2024, Bollywood fans are eagerly waiting for an epic lineup of movies in 2025. New Year promises a lineup of thrilling, heartwarming, and action-packed films. From historica

Monday, November 25, 2024
'Nain Matakka' from Baby John by Diljit Dosanjh and Dhee to release on this date!

The buzz surrounding Baby John has been electrifying ever since the first announcement and teaser, and now the excitement intensifies as the makers are all set to unveil the first song ' "Nain Matakka" ' releasing on 25th November

Thursday, November 21, 2024
Indian Cinema's Finest Unite for 2024's Most Anticipated Family Entertainer Mufasa: The Lion King!

Mufasa: The Lion King, one of the most anticipated cinematic spectacles is all set to roar with a brand-new tale, taking audiences back to the journey of Mufasa's rise as the legendary King. This epic saga is already creating

Wednesday, November 20, 2024
Farhan Akhtar Pays Heartfelt Tribute to Rezang La Heroes with '120 Bahadur'!

On the 62nd anniversary of the Battle of Rezang La, actor and filmmaker Farhan Akhtar honoured the indomitable courage and sacrifice of the 120 soldiers who gave their lives during one of the most heroic

Tuesday, November 19, 2024
Pushpa 2: The Rule Trailer Release - A Power-Packed Return of Allu Arjun's Iconic Character!

The highly anticipated trailer for Pushpa 2: The Rule was unveiled on Sunday, November 17, in Patna, Bihar, and it's creating waves across the internet. Featuring Allu Arjun reprising his

Monday, November 18, 2024
ADVERTISEMENT
ADVERTISEMENT