Directed by Sooraj R. Barjatya, the film is slated for a worldwide theatrical release on Friday, November 27, 2026, through Yash Raj Films (YRF). The milestone feature marks a major transition for the Rajshri cinematic universe: Ayushmann Khurrana becomes the first actor outside Salman Khan and Hrithik Roshan to shoulder Barjatya’s iconic screen moniker, ‘Prem’, paired for the first time alongside Sharvari.
The Rebirth of 'Prem': Modern Nuance Meets Joint-Family Values
Originally conceptualized during early development stages under the working title Prem Ki Shaadi, Barjatya completely reworked the narrative to fit Ayushmann Khurrana’s relatable everyman charisma:
The Protagonist: Khurrana steps into the shoes of Prem, an empathetic, contemporary youth navigating modern career aspirations and individualistic romance while anchored to the intricate dynamics of a traditional Indian joint family.
The Dynamic with Purva: Sharvari plays Purva, a spirited young woman whose independent worldview challenges Prem’s conventional family ecosystem, sparking the film's core central conflict: what price one must pay for love ("Prem Mol Liya").
Barjatya's Ensemble Backbone: Maintaining Rajshri's signature multi-generational warmth, the supporting roster features veterans Anupam Kher (as Prem's father, Subodh), Supriya Pathak, Seema Pahwa, Saumya Tandon, Shaad Randhawa, and Swanand Kirkire.br/>
The Final 20-Day Promotional Blitz
With Yash Raj Films handling worldwide theatrical distribution across more than 2,800 screens domestically, Rajshri has scheduled a multi-city promotional tour spanning Jaipur, Ahmedabad, Lucknow, Chandigarh, and New Delhi over the next fortnight:
Counter-Programming Strategy: Following an autumn dominated by gritty action thrillers and large-scale mythological VFX spectacles, trade analysts view Yeh Prem Mol Liya as ideal counter-programming aimed squarely at family audiences, senior citizens, and festive wedding-season crowds.
Barjatya’s Track Record: Coming off the critical and commercial success of his survival-drama Uunchai (2022), Barjatya’s return to his signature romantic-drama wheelhouse carries strong goodwill across Tier-2 and Tier-3 centers.
Advance booking windows for the film are expected to open on Sunday, November 22, 2026, leading up to its nationwide theatrical release on November 27.
