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As India’s startup ecosystem evolves, the line between capital markets and mainstream culture is fading. Bharat Ke Super Founders, a new entrepreneurial reality series on Amazon MX Player, brings founders and serious investment decisions to the forefront. The show features Aditya Singh from All In Capital as one of its leading judge-investors.

Bharat Ke Super Founders takes India’s startup story to a wider audience with a real ₹100 crore investment pool committed by a panel of experienced business leaders. Unlike conventional entertainment formats, every deal featured on the show is backed by real capital and grounded business fundamentals.

Hosted by Bollywood star Suniel Shetty, the show highlights founders from across the country, including metro and Bharat markets. It combines on-stage storytelling with serious judging from leaders such as Dr. A. Velumani, Nitish Mittersain, Dr. Aarti Gupta, Shanti Mohan, and Ankur Mittal.

On Bharat Ke Super Founders, Singh and his fellow judges evaluate pitches across a wide range of sectors, focusing on execution clarity, product-market fit, and long-term value creation. The format prioritises informed investment decisions over spectacle, making capital and mentorship more accessible to founders across Bharat.

“Founders are the builders of tomorrow,” Singh said about his role on the show. “Being part of a panel that puts real capital behind real ideas and helps founders grow them is a responsibility I take seriously.”

With a career spanning more than a decade, Singh has been an active part of India’s startup ecosystem since 2012. He founded Bookmyforex.com, India’s first online forex marketplace, which was later acquired by MakeMyTrip. He has also worked across startup growth, venture debt at Stride Ventures, and early-stage investing through All In Capital, supporting over 50 founders through angel and institutional investments.

Singh has invested across consumer-focused businesses, SaaS platforms, and emerging technology categories, including companies leveraging AI as part of their core offerings. Some of his notable investments include Master Chow and New Me, which reflect strong consumer demand and differentiated market positioning.

At All In Capital, Singh focuses on backing pre-seed and seed-stage founders building for India and global markets, typically investing between $100,000 and $500,000 in the first round.

As startup investing gains wider cultural visibility, Singh’s transition from investor to public mentor reflects a larger shift- where capital is no longer just about funding, but about shaping narratives the country watches and learns from.