Breaking away from standard Mumbai launch circuits, the team hosted a grand live fan launch at City Pride Multiplex in Kothrud, Pune. Clocking in at 2 minutes and 40 seconds (cleared with an 'A' certificate by the CBFC), the promo introduces Hashmi as Eshwar—a peaceful dairy farmer dragged back into his violent past—paired for the first time opposite Genelia Deshmukh, with Aparshakti Khurana taking a menacing turn as the lead antagonist. Presented by Soham Rockstar Entertainment, the film hits cinemas worldwide on Friday, November 27, 2026, setting up a direct box-office clash with Sooraj Barjatya’s Yeh Prem Mol Liya.
Trailer Breakdown: From Quiet Domesticity to High-Octane Retaliation
Opening with Emraan Hashmi’s gravelly voiceover narration, the trailer sets up a classic single-screen mass action template driven by family stakes and punchy dialoguebaazi:
The Reluctant Hero: Hashmi portrays Eshwar, a former operative/master who abandoned the crime syndicate to build a quiet life as a humble dairy farmer alongside his wife/ladylove Aarti (Genelia Deshmukh).
Aparshakti Khurana’s Dark Turn: Shedding his familiar comic-relief image, Aparshakti Khurana steps into negative territory as Desu—a ruthless gang leader who threatens Eshwar's loved ones and forces him to unleash the lethal skillset he had buried.
Action & Musical Hooks: The promo blends close-quarters hand-to-hand combat, heavy gunfire, and stunt choreography (helmed by Ravi Varma and Vikram Dahiya) with Himesh Reshammiya’s chart-topping soundtrack, including "Afsaana Banaaya Aapne" and "Dard-E-Dil Dard-E-Jigar".
Pune Launch Highlights: Emraan’s Candid Banter on His 'Serial Kisser' Tag
During the interactive launch event in Pune—chosen by producers Deepak Mukut and Hunar Mukut to tap into Hashmi’s massive grassroots following in Maharashtra—the actor sparked laughter by jokingly holding director Aditya Datt responsible for his early-2000s screen image:
Blaming Aditya Datt: Addressing the crowd alongside Genelia and Aparshakti, Hashmi quipped that he has been "facing the consequences for 20 years" of the "serial kisser" tag forged during his early collaborations with Datt, recalling how parents used to send children to bed whenever his films aired on television.
Stepping Out of His Comfort Zone: Speaking on his physical preparation, Hashmi noted that Gunmaaster G9 required martial arts and weapons training:
“I’m known for playing characters who have often found themselves in dangerous situations, but Gunmaaster G9 takes that to another level. This time, I am not just reacting to the danger; I am right in the middle of the action.”
Aparshakti on Playing the Villain: Khurana described the film as a "larger-than-life" theatrical ride designed specifically for collective single-screen and multiplex reactions.
The November 27 Box-Office Face-Off
Releasing on November 27, 2026, Gunmaaster G9 enters a contrasting two-way Bollywood clash—which also features actor Shaad Randhawa appearing in pivotal roles across both competing releases.
With advance publicity ramping up and Himesh Reshammiya's tracks already trending across music charts, Gunmaaster G9 aims to capitalize on Emraan Hashmi’s recent box-office momentum following Awarapan 2.
