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The ‘Yo Yo Golden Ticket’ campaign opens the stage to fans, offering exclusive moments with Honey Singh across the India tour

After months of anticipation, pop icon and one of India’s most followed artistes, Yo Yo Honey Singh, has returned to the live stage with My Story – the India chapter of his World Tour - curated by NDTV Good Times.

Mounted as a high-impact and deeply personal experience, the tour brings together music, memory, and defining moments from a journey that has shaped India’s contemporary pop culture.

The tour opens in Delhi on March 14, before travelling to Ahmedabad (March 21), Mumbai (March 28), Pune (April 4), and Kota (April 11). Additional cities are expected to be announced, extending the tour’s national footprint in the weeks ahead.

Unlike a conventional concert format, My Story has been imagined as a narrative-led live experience.

Alongside his performances, Honey Singh will revisit key phases of his musical journey - sharing anecdotes, reflecting on time away from the spotlight, and offering insight into the stories and circumstances behind several of his most popular tracks. The format allows audiences to engage not only with the music but with the journey that shaped it.

Adding a special fan-centric chapter to the India tour, NDTV Good Times is introducing the ‘Yo Yo Golden Ticket’ campaign, running from January 23 to January 26 evening.

As part of the campaign, fans who purchase tickets between January 24 and January 26 will stand a chance to become part of Honey Singh’s personal My Story journey.

In Delhi, one lucky ticket buyer will receive a special piece from Honey Singh’s personal wardrobe - a symbolic gesture as he returns to perform in his hometown on March 14, just a day before his birthday on March 15.

Across Ahmedabad, Mumbai, Pune and Kota, one fan from each city will get the opportunity to join Honey Singh on stage, click a selfie, and receive a signed autograph - creating once-in-a-lifetime memories.

Designed as a tribute to the fans who have been part of his journey, the Golden Ticket campaign invites audiences to step into the world of My Story and become a living chapter in the narrative.

Emphasising the experiential vision behind the tour, Rahul Shaw, Chief Experiences Officer, NDTV said, ‘The My Story Tour is designed as an experience. It brings together music, memory, and narrative in a way that allows audiences to engage with the artist beyond the stage.’

Each city on the tour will feature a specially crafted show, with storytelling woven seamlessly into the performance. While the musical core remains consistent, the narrative elements will adapt to the city and the audience, creating an experience that feels immersive and personal. The emphasis is on connection — between artist and audience, past and present.

Speaking about the tour, Honey Singh said, ‘This tour brings together many chapters of my life and career. It’s a chance to share the journey through music and the stories behind it. Starting in Delhi is special for me, because that’s where everything began.’

Beginning the India chapter in Delhi carries particular significance. For Honey Singh, the city represents both personal and professional origins, making it a fitting starting point for a tour built around reflection and return.

Commenting on the collaboration, Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, ‘With the My Story tour, Honey Singh is opening up a conversation around the experiences and moments that have shaped his career. This format reflects how audiences today want to engage with artists, and we are pleased to partner on a tour that brings context into the live entertainment space.’

Honey Singh’s My Story tour amplifies NDTV Good Times’ focus on contemporary cultural conversations that blend entertainment with storytelling, offering audiences experiences that explore personal journeys and creative expression in different ways.

Tickets for the India leg of the My Story World Tour are now live exclusively on District.