Produced by Applause Entertainment in association with Studio Next, the series chronicles the rise and downfall of late Sahara India Pariwar founder Subrata Roy.
The Lead Cast Revealed
While the makers kept character details under wraps during early development, key casting details were revealed as production wrapped its principal shooting schedules:
Siddharth Bodke as Subrata Roy: Marathi actor Siddharth Bodke (Drishyam 2, Pawan Khind) steps into the lead role to portray the ambitious, flamboyant "Saharasri".
Supporting Leads: Actress Kritika Singh portrays Subrata Roy's wife, Swapna Roy, while veteran actress Moon Banerjee plays his mother, Chhabi Roy.
Ensemble: The cast also features Aditya Srivastava (CID, Black Friday) in a key role.
Plot & Source Material
The narrative is adapted from acclaimed financial journalist Tamal Bandyopadhyay's 2014 book, Sahara: The Untold Story.
The Empire's Growth: The series tracks Subrata Roy’s journey from establishing Sahara in 1978 to expanding it into a massive conglomerate covering real estate, media, aviation, hospitality, and cricket sponsorships.
The Financial Scandal: The story focuses on the late 2000s and early 2010s dispute with the Securities and Exchange Board of India (SEBI) over the raising of approximately ₹24,000 crore from over 30 million investors through optionally fully convertible debentures (OFCDs).
The Legal Battle: The series depicts the legal battle that led to Roy’s 2014 arrest and subsequent time in Delhi's Tihar Jail, exploring an issue where thousands of crores in unclaimed funds remain with government authorities.
Production Locations & Release Window
Filming Locations: The production team filmed across multiple authentic locations tied to the case, including Sahara's headquarters in Lucknow, alongside schedules in Kanpur-Bithoor, Malihabad, Noida, Delhi, Dehradun, and Mumbai.
Expected Premiere: Production is nearing completion, with the series targeted to premiere on SonyLIV in early 2027.
Trade Verdict:
Tackling the story of Subrata Roy gives Hansal Mehta his most culturally complex subject yet. With a narrative spanning corporate boardrooms, Bollywood glamour, sports sponsorships, and high-stakes legal battles, Scam 2010 is positioned to be another major streaming event for SonyLIV.
