News

Mumbai, December 2025: Sony SAB’s acclaimed family drama Itti Si Khushi has won the Best Show - Drama award at the Indian Television Academy (ITA) Awards 2025, marking a significant milestone for the channel and the creative team behind the show. Featuring Sumbul Touqeer Khan, Varun Badola, Rajat Verma and Rishi Saxena in pivotal roles, the show has been widely appreciated for its quiet, emotionally grounded storytelling.

Itti Si Khushi centres on a family navigating emotional wounds, unresolved pasts, and the fragile process of healing. Rooted in everyday realities, the show explores how love, loss, and unspoken tensions shape familial relationships between parents, children, siblings, and partners.

Rather than relying on dramatic highs, the narrative finds power in small, earned moments of connection - reminding viewers that happiness often comes in fragments, not grand resolutions. This grounded approach, paired with layered writing and nuanced performances, has struck a chord with audiences and critics alike.

Reacting to the win, Sumbul Touqeer Khan, who plays the lead character - Anvita, shared, “Itti Si Khushi is a story told with honesty and sensitivity, and this award feels like a recognition of that intent. Every actor, writer, and technician approached the show with emotional sincerity. I’m grateful to Sony SAB, the entire team, and the viewers who connected so deeply with our world.”

Adding to the celebration, actor Sonali Bendre took to Instagram to applaud the team, calling the win a true reflection of the heart and effort behind the series. Sharing her appreciation, Sonali Bendre wrote, “So proud of goldiebehl and the entire Itti Si Khushi team🤍. An award that truly celebrates the heart and effort behind the show’’

The ITA 2025 win reinforces Sony SAB’s commitment to meaningful, character-led storytelling that reflects real emotions and lived experiences that stay with viewers long after the episode ends.