Marketing gimmick
In a unique marketing strategy, the makers of Hasee Toh Phasee have created a web application.
Through this people across the country will try to make Parineeti Chopra laugh under her co-star Sidharth Malhotra's guidance.
The participants will upload their comic videos to get a reaction out of the actress.
The app will let the users experience the essence of the film online. Users have to log on to movie's site and try and make Parineeti go into splits.
Hasee Toh Phasee, produced by Dharma Productions and Phantom Films, releases February 7.