We always thought that the 'woman in red' was a big turn on for guys but turns out that men in red are lusted after by women too!
Men who have long tried to woo women with chocolates, flowers and witty chat-up lines, now have an easier way to impress women - just wear red.
Scientists feel that the colour red apparently makes men more sexually desirable, attractive and powerful to women, reveal researches.
Researchers asked women from Britain, the US, China and Germany to rate photos of 'moderately attractive' men in different coloured tops - with red making all the difference.
'Our findings suggest the link between red and sex also applies to men. Red is associated with fertility, power and passion in the animal kingdom, with humans seemingly feeling the same way,' said Andrew Elliot, of Rochester University, New York, who headed this study.
Women's thoughts and feelings towards men are, at least in part, primitive. A man who wears red may feel dominant which influences his self-confidence and behaviour and may impress women.