-
Bollywood vs. AI - The Battle for Personality Rights!
Generative AI, deepfakes, and face-morphing technologies are making it easier than ever to exploit a celebrity's likeness without permission. From unauthorized commercial ads to malicious deepfake pornography, public figures are facing a crisis of misinformation and digital stalking. This presentation covers the rising wave of Bollywood star - from Salman Khan to Amitabh Bachchan - petitioning the High Courts to legally secure their 'Personality Rights' and regain control of their identity.
-
The Latest Entrants
Salman Khan: Moved Delhi HC to secure his name, image, voice, and likeness against online harassment, digital stalking, and morphed content.
-
The Latest Entrants
NTR Junior: Approached the court just days prior, highlighting the industry-wide urgency to curb unauthorized generative AI use.
-
Battling Deepfakes & Indecency
Ajay Devgn (November): Took action specifically against deepfake pornographic content and unauthorized digital persona use.
The Ruling: The court ordered infringing websites to immediately remove the offensive material. -
Protecting The Brand Name
Abhishek Bachchan (September): Sued to protect his name, image, and signature. The court restrained platforms from exploiting his persona without permission.
-
Protecting The Brand Name
Hrithik Roshan (October): Secured rights against 'objectionable social media posts,' with the court ordering their removal to protect his publicity rights.
-
The Stance Against AI Loopholes
Aishwarya Rai Bachchan (September): The Delhi HC set a strong precedent, stating that the legal system must adapt to technology.
The Verdict: Platforms were explicitly restrained from sharing AI-generated or deepfake content featuring the actor. -
Beyond Acting - Voice & Influence
Kumar Sanu (October): Granted interim protection against the cloning of his singing style and voice.
-
Beyond Acting - Voice & Influence
Sri Sri Ravi Shankar (October): The spiritual guru sought and received protection against AI-generated content misusing his likeness and teachings.
-
Conclusion
The Risk: Rise of face-morphing and deepfakes puts public figures at risk of misinformation and exploitation.
The Future: Courts are increasingly recognizing 'Personality Rights' as essential to maintaining control over one's identity in the digital age.
