Yashraj Films has come up with a brand new venture specially targeted at the youth, which, incidentally, is the largest movie going audience both in India as well as overseas. Yashraj realizes that 70% of India is below the age of 35 and it's really too big an audience to ignore.
Lets take a look at the faces ready to be launched....
She was first seen in Dil Kabbadi opposite Rahul Bose. She is trained in Oddissi, Ballet, Jazz, Latin as well as the contemporary dance forms. Saaba will be seen in Mujhse Fraaandship Karoge, to be released in August.
The son of producer Boney and Mona Kapoor, Arjun will be seen in Virus Diwan, directed by Bumpy. Virus Diwan is a story of a computer hacker. It's set for release in December.
She will be seen Y-Films' Mujhse Fraaandship Karoge. Tara is the calendar girl from the Kingfisher hunt and loves to ride Enfield bikes. She will also make an appearance in Yash Raj's Mere Brother Ki Dulhan, starring Imran Khan and Katrina Kaif, directed by Ali Abbas Zafar.
Dubai-returned Taaha Shah has done some modelling assignments before coming to India. He is a trained martial arts expert and has learnt dance forms like Hip Hop, Salsa and Cha-Cha-Cha among others. Love Ka The End is his debut film.
Image Courtesy: Munna S.
Shakti Kapoor and Shivangi's daughter Shraddha Kapoor started her film career with Teen Patti which bombed. Y-Films, however has given her a three-film contract and are re-launching her in their forthcoming film Luv Ka The End, an anti-rom-com film.
Is a fauji brat, with both father and brother being army men. Nishat has a degree in engineering and even worked for a few corporations before he decided to call it quits and entering the Mr Grasim India contest. He was a first runner-up in 2006. After some hard times, Nishant bagged Y-Films' Mujhse Fraaandship Karoge.
Saqib's ambition was to be a cricket player but destiny had other playing fields for him. He started modelling in New Delhi. He's going to be seen in Luv Ka The End along with three other new faces.