Do you remember that mesmerizing song that was playing on every comp, every system in the sub continent? The song Alif Allah Jugni by Arif Lohar & Meesha? It was brought before the world by the music programme called Coke Studio from Pakistan.
After wooing music lovers in Pakistan, 'Coke Studio', a popular musical concept, now comes to India and it will bring together 45 musicians from different parts of the country who are experts in various genres such as folk, classical and qawwali.
The Indian version is called 'Coke Studio@MTV' and will be air on MTV next month.
Composer-singer Leslie Lewis will be the mentor and technical director of 'Coke Studio@MTV'.
'We have such a rich musical heritage that it's surprising that we don't have a platform to bring this heritage out and show it to the common man. Only film music has taken over completely,' Aditya Swamy, channel head, MTV India says.
The show, which first began in Brazil in 2007, will have 10-episodes. There won't be any judges or voting system. Every episode will feature one established musician, one up-and-rising artist and one folk legend.
KK, Shaan, Shafqat Aamant Ali, Shankar Mahadevan and Sunidhi Chauhan will also participate.