Television, is no mean feat today. For it has a mass appeal and a wide reach. And the TV awards are as prestigious as any film awards.
Here's a look at the winners of Indian Television Academy Awards 2011.
Best Actor Drama (Popular): Arhaan Behl (Mann Ki Awaaz Pratigya)
Best Actor Drama (Jury): Ram Kapoor (Bade Achhe Lagte Hain)
Best Actress Drama (Popular): Jia Manek (Sathiya Saath Nibhana)
Best Actress Drama (Jury): Surekha Sikri (Balika Vadhu) and Sakshi Tanwar (Bade Achhe Lagte Hain)
Best Serial Drama (Popular): Sathiya Saath Nibhana
Best Serial Drama (Jury): Bade Achhe Lagte Hain
Best Serial Comedy (Jury): Laapataganj
Best Actor Comedy (Jury): Cyrus Broacha (The Week That Wasn't)
Best Actress Comedy (Jury): Kavita Kaushik (FIR)
GR8! Face of the year 2011 - Male: Shaheer Sheikh
GR8! Face of the year 2011 – Female: Juhi Aslam
Best Actor in a Supporting Role (Jury): Anup Soni (Balika Vadhu)
Best Actress in a Sopporting Role (Jury): Bhairvi Raichura (Sasuraal Genda Phool)
Best Actor in a Negative Role (Jury): Shiv Subramaniyam (Mukti Bhandhan)
Best Actress in a Negative Role (Jury): Mona Ambegaonkar (Maryaada)
Best Anchor Game/Quiz Show (Jury): Amitabh Bachchan (KBC)
Best Anchor News /Current Affairs Show (Jury): Rajdeep Sardesai (India At 9 & Election counting day Coverage)
Best Anchor Talk/ Chat Show (Jury): Koel Purie (On the Couch with Koel)
Best Anchor Music Film based Show (Jury): Ayushmaan Khurana (Just Dance)