Promotion through Contraceptives
Promotional strategies are essential to a film. Recently Bollywood has come up with some very innovative but bold steps to promote their films. Condom! 'Raat Gayi Baat Gayi' has used this contraceptive as a promotional tactic. The films promotional kit includes hangover tablet, contraceptive pills and condoms.
Cosmopolitan Awards
Cosmopolitan magazine celebrated the success of some of India`s most renowned names by rewarding them with `The Fun, Fearless, Female` awards. Deepika Padukone, Katrina Kaif and Kareena Kapoor were rewarded for their contribution towards Indian cinema and setting an example for upcoming stars. Shah Rukh Khan also won the Fun Fearless female all time favorite star of the year while Sonam Kapoor and Abhay Deol were awarded for upcoming talents of the year

