Facebook's return gift on its 10th birthday, personalized 'Look Back' videos, have been reportedly shared by the users for almost 100 million times.

Facebook COO Sheryl Sandberg said that the gift had been received well as nearly 200 million users watched their video, adding that it was amazing as it showed the power of the Facebook brand.

According to Mashable, the Look Back videos have been rolled out in honour of the social networking giant turning a decade old and users had the option of downloading their own video, which highlighted the top moments from their profile over the last 10 years.

Sandberg mentioned the figures at the Goldman Sachs Technology and Internet Conference in San Francisco.

The report said that Facebook with its 1.23 billion active users worldwide, had unveiled a ' Year in Review ' feature, in 2012 and 2013 end that collected users' top posts and stories from the previous 12 months.