On Thursday, with a reference to the Marvel character 'Vision', Mumbai Police posted a tweet about the safety of its citizens.
(If you're yet to watch the film, best to look away now)
"Some visions may or may not die... But our vision of your safety shall live till infinity," the creative said.
Errr. Wrong move.
Followers were quick to reprimand the police department about dishing out spoiler about Avengers: Infinity War.
Here's the tweet that irked Marvel fans:
A vision that will live forever! #InfiniteSafety for Mumbai pic.twitter.com/ujDjjWiDbR
— Mumbai Police (@MumbaiPolice) April 26, 2018
There were very few takers for Mumbai Police's noble message. The message from the fans, on the contrary, was very clear: NO SPOILERS!
Mumbai police giving spoilers 😂😂but yeah with a message🙏🏻
— Welcome.To.Kshmr (@Prince33162025) April 26, 2018
Wtf give spoiler alert 😤
— Upneet ✨ (@upneet86) April 26, 2018
— saket (@iam_saket) April 26, 2018
Please spoiler maat dijiye. Ticket kharidne mein pahut paisa laga hai bhai.
— Rounak G (@MisterJo_Gho) April 26, 2018
Don't spoil the movie damn it 😂
— Shubham Gharpure (@shubhamCR7REAL) April 26, 2018
Did you just spoil Infinity War for me?
— The Fresh Prince of B’lore (@CaptHyderabad) April 26, 2018
Sir, this is not done.. Why this Spoiler
— Sachin Das (@PrinceRages) April 26, 2018
Okay Mumbai Police, spoiler alert 😂
— Mamacita (@sarca_wat) April 26, 2018
Please don't give out spoilers @MumbaiPolice , picture dekhna abhi baaki hai.
— Tam Sachdev (@neurosistical) April 26, 2018
Mumbai Police have always managed to score a perfect ten with their witty campaigns and social media strategy. Just earlier this week, Mumbai Police wished Master Blaster Sachin Tendulkar on his birthday and also managed to deliver a message on road safety - with just one simple tweet.
The social media team of Mumbai Police is known for its cheeky and witty references to pop culture hits like Bahubali and Game of Thrones. Mumbai Police made their Twitter debut in December 2015 and the handle has nearly 5 million followers. The account is run by a digital marketing agency and the tweets are approved by the police.