Things very quickly evolved, with more powerful computers and faster internet connections helping to facilitate advanced graphics, engaging gameplay, and authentic casino experiences. The launch of the iPhone in 2007 and the subsequent smartphone boom was a further catalyst behind the sector's growth. But it is only in more recent years that the sector has developed a true presence in territories outside of western Europe. Citizens of countries in Asia and Oceania are now taking to the marketplace in a big way and finding new options for enjoying their favorite games.
We will explore the growth of the sector in this part of the world. And we'll consider what helped online casino gaming to become one of the internet's most popular entertainment sectors.
Cheaper handsets
The proliferation of cheaper smartphones has been a key factor in the growth of the online casino sector in Asia and Oceania. While developed economies in nations like Japan, Australia, and New Zealand have helped citizens get their hands on the latest devices since the birth of the smartphone, those in other countries have had to wait their turn.
While iPhones have retained their high price over the course of their near 14-year history, Android handsets are available to suit a range of budgets. The high-end Samsung Galaxy handsets can retail for upwards of $1,000. Budget models, with access to 4G and wifi, can be picked up, as seen on this list compiled by www.androidcentral.com.
Of course, there are big compromises in terms of available features, but the cheaper phones' ability to download apps and access the internet means they are perfect for connecting new customers to the latest casino games online.
Source: Pexels
Local marketing
The choice of casino platforms is so large that it's almost innumerable and a growing number of established and start-up brands are increasingly turning their attention to marketing products to new players in Asia and Oceania.
Whilst the European marketplace is hyper-competitive and already well-developed in terms of who owns the largest market share, the landscape in Asia and Oceania is less established, and there remain hugely lucrative opportunities for savvy brands to grow their revenue by establishing a presence in these territories.
Bigger brands have also paid attention to the growth in popularity of online gaming in these regions, with platforms like www.leovegas.com delivering games to a global audience. And it offers local currencies to each respective national audience. Players find sites such as this to offer a wide selection of games and slots. Furthermore, with the advancement in smartphone technology, the experience is accessible for all.
Source: Pexels
The potential for the online casino gaming sector in Asia and Oceania is still very much being realized. But the progress being made, and the catalysts behind that trend, are extremely apparent. It will be intriguing to study how the situation in these regions unfolds and evolves in the years to come.
