We can find humor in everything. From TV and films to books, games, and even real life. Millennials are a growing customer base known for their love of irreverent humor. We are now seeing businesses employ the tactic of being funny more and more. But should all industries adopt comedy and humor? For instance, how important is it for an online casino site to offer something comedic to visitors?

Source: Pexels

Comedy in Online Casino
Comedy is often used in the branding of an online casino site. The aim of the site is for people to have a fun and enjoyable time, so using comedic or fun-looking branding will help tell customers this. Sites that use corporate or serious branding may not attract as many players.

For example, the Royal Panda online casino infuses a tongue-in-cheek aspect to its branding with the use of the panda. The panda welcomes visitors to the site and is a major part of their navigation around, helps to create a strong brand identity. Visitors to the site will recall the panda and the character helps gives the site another level alongside the games they offer. There is nothing outright hilarious about the Royal Panda panda, but it does give the impression of fun that the site aims to portray to potential visitors.

Source: Pexels

Comedy in the Games
Some of the online casino games on offer across a range of online casino sites also benefit from being funny. Slot gameplay revolves around players activating the slot mechanism and matching up rows of symbols. While the game itself can be tense and serious, sometimes the use of comedic devices are used to alleviate this tension.

For instance, comedy movies Anchorman and Bridesmaids both have a slot game. The game is expected to appeal to fans of the films. As such, players will know that there will be some comedic or humorous elements to the game before they even play it. Other games, such as the Puss in Boots inspired Whisker Jones - about an anthropomorphic cat - also implies to players that it will be more light-hearted than other games.

Should Online Casinos Use Comedy?
However, some may argue that as money is involved, being too comedic could erode trust in the site's ability to deliver an experience worthy of spending money on. But the industry is extremely saturated with good sites offering similar gaming experiences. Building a site and brand around something more light-hearted and memorable helps some sites stand out from their competitors.

Other businesses -- from legal firms to banks -- utilize comedy. This could be in their website copy, in ads they run, or in their overall ethos. This helps attract a different kind of customer, one who may appreciate this light-hearted approach. Audiences are getting younger, so things that might have appealed to previous generations won't necessarily work in the same ways.

The casino experience isn't one that invokes a great deal of comedy. People often think of dressing in sophisticated suits and taking part in serious games. But the move from physical locations to online means that the casino industry can make some changes. While clowns parading around a physical casino may seem out of place, adding lighthearted elements befits the online nature of where the industry is heading.

Comedy and casinos go surprisingly well together. Not only have casinos shown that they can succeed by using light-hearted iconography, but they have shown that comedy-inspired games remain popular. People won't be going to casino sites to find jokes, but they will enjoy the elements of fun and humor that are provided to them when they go onto the sites.