He first tweeted about acquiring the stone from jewelry designer Elliot Eliantte on January 30, saying that he began paying it off in 2017 and that he has "been paying millions" since then. Uzi's friend CEO Slow was the first person to claim, via an Instagram story, that the diamond was worth $24 million. That same day, Eliantte posted a photo to his Instagram story showing him holding up the stone to Uzi's forehead with the text, "It's time."
Uzi, whose real name is Symere Woods, then uploaded a video to Instagram of the new piercing on Wednesday with the caption, "Beauty is pain."
On Twitter, he updated fans about his new body-modification, tweeting out a since-deleted photo of blood dripping down his forehead. "If I don't get it took out the right way, I could die.... No, seriously," he said in the tweet. In a subsequent tweet, another video depicted Uzi showing off the diamond. "OK, we good," he said.
Ok we good pic.twitter.com/tOOIaQbcWs
— Uzi London 🌎☄️💕® (@LILUZIVERT) February 4, 2021
Followers questioned why Uzi would embed the jewel directly into his face, rather than add it to a piece of jewelry.
"Why didn't you just get it placed in a ring?" a Twitter user asked, to which the Philadelphia native responded, "If I lose the ring, yeah, [you] will make fun of me more than putting it in my forehead." Uzi told fans that his gem costs more than all of his cars combined and his home, adding the jewel is "10 almost 11 carats."
After posting about his new forehead piercing online, people were quick to compare Uzi to Vision, a Marvel character whose body operates from a stone that's embedded in the middle of his forehead. "This is how ima pull up on Uzi when he gets that diamond in his forehead," one tweet said.
Uzi has been a staple in the hip hop and rap community since 2016 but began to see national success after his feature on the song "Bad and Boujee" with the rap trio Migos in 2017. The song peaked at number one on the Billboard Hot 100. Later that year, his single "XO Tour Llif3" peaked at number seven.