Albinder Dhindsa, the CEO of Blinkit, and Phani Kishan A, the co-founder of Swiggy and Swiggy Instamart, both spent New Year’s Eve live-tweeting the biggest, most popular items ordered on their platforms.
What Indians ordered on New Year’s Eve 2024
As expected, snacks were a clear favourite as people across the country rang in the new year with parties. By 8 pm, Blinkit alone had 2.3 lakh packets of aloo bhujia on their way to customers. Meanwhile, over on Swiggy Instamart, orders for chips hit a peak of 853 orders per minute around 7.30 pm last night.
Enroute right now👇
— Albinder Dhindsa (@albinder) December 31, 2024
2,34,512 packets of aloo bhujia
45,531 cans of tonic water
6,834 packets of ice cubes
1003 lipsticks
762 lighters
All should be delivered in the next 10 minutes. Party's just getting started!
Swiggy Instamart also revealed that the night’s top 5 trending searches included milk, chips, chocolate, grapes, paneer.
Ice cubes and cold drinks emerged as another favourite to order through quick commerce platforms. A total of 6,834 packets of ice cubes were out for delivery through Blinkit at 8 pm yesterday. Orders for ice cubes went up by a staggering 1290% on Big Basket around the same time.
Also on BigBasket, non alcoholic beverages saw their sales go up by 552% and disposable cups and plates by 325% - a clear indication of house parties in swing. Soda and mocktail sales also rose by over 200%.
"Ice hit its peak at 7:41 PM with 119 kgs delivered in that minute!" tweeted Phani Kishan A, the co-founder of Swiggy Instamart.
Ice hit its peak at 7:41 PM with 119 kgs delivered in that minute! 👀
— Phani Kishan A (@phanikishan) December 31, 2024
Despite doubling their orders, Chennai still trails behind Mumbai, Bengaluru, and Hyderabad when it comes to stocking up for chilled drinks tonight. 🧊
Condom sales go up
By the afternoon of December 31, Swiggy Instamart had already delivered 4,779 packs of condoms. It’s safe to assume that the sale of condoms only went up as the evening progressed.
Condom sales also rose on Blinkit, Albinder Dhindsa revealed. The CEO of Blinkit posted around 9.50 pm on New Year’s Eve to reveal that 1.2 lakh packs of condoms were on their way to being delivered to customers.
1,22,356 packs of condoms
— Albinder Dhindsa (@albinder) December 31, 2024
45,531 bottles of mineral water
22,322 Partysmart
2,434 Eno
..are enroute right now! Prep for after party? 😅
Dhindsa shared stats on condom flavours, with chocolate being the most popular. 39% of all condom sales were for the chocolate flavour, while strawberry came second at 31%. Bubblegum proved to be another popular flavour, commanding 19% of sales.
Swiggy Instamart revealed that a customer ordered blindfold and handcuffs on New Year's Eve.
raatke ke 8:15 baje kisi ne handcuffs aur blindfolds mangwaye hai. mujhe toh likhte hue hi sharam aa rahi hai ye tweet.
— Swiggy Instamart (@SwiggyInstamart) December 31, 2024
While sales of chips and cold drinks rose as expected, Blinkit also noticed an interest in one unexpected item - men's underwear.
Another product which I didn't expect will be ordered in high quantities - men's underwear 🧐
— Albinder Dhindsa (@albinder) December 31, 2024
Chart comparing today vs last tuesday 👇 pic.twitter.com/SRWfb0mi3U