Newsmakers

Swiggy Instamart has released its year-end order analysis, providing interesting insights into how Indians shopped in 2025. The report highlights not just the smallest and biggest orders of the year but also the carts that stood out, the users who spent lavishly, the most-ordered products and more.

In 2025, Indians used Swiggy Instamart to buy everything from iPhones to milk, gold to vegetables, chips to curry leaves and more. Here is a look at some standout orders:

Chennai user spends Rs 1 lakh... on condoms
A Chennai user spent more than Rs 1 lakh in a single year on condoms. The user, gender unspecified, placed 228 separate condom orders. Their total value tallied up to Rs 1,06,398.

Condoms, in fact, were a popular product on the quick commerce app. The Instamart year end report noted that every 1 in 127 orders included a pack of condoms. One month saw more condom sales than others - orders for condoms surged 24% in September.

Big spenders on Swiggy Instamart
There were other big spenders too. One Bengaluru user, for example, shelled out Rs 4.3 lakh in one go to buy three iPhones. This earned them the title of the biggest spender of 2025.

Over in Noida, one tech enthusiast spent Rs 2.69 lakh on Bluetooth speakers, SSDs, and robotic vacuums in a single swoop.

An account in Mumbai spent a staggering Rs 16.3 lakh on Red Bull Sugar Free. Meanwhile, a Chennai user spent Rs 2.41 lakh on just pet supplies.

According to the report, orders for roses peaked at 666 per minute on Valentine's Day.

Meanwhile, Raksha Bandhan, Friendship Day, and Valentine's Day became the most gifted days of 2025, with Instamart's "Giftables" feature.

Along with spending, Indians also did not shy away from showing generosity. A user from Bengaluru tipped delivery partners Rs 68,600 in just tips throughout the year. Similarly, a user in Chennai distributed around Rs 60,000 in tips.