Google's Greatest Technological Acquisitions

Google's Greatest Technological Acquisitions

Technology giant Google company is longer just your preferred search engine, and the following acquisitions show Google's business expansion -

Looker

Looker is a software company that markets a data exploration and discovery business intelligence platform. It was acquired by Google for $2.9 billion this year.

HTC R&D

In 2017, Google broke the bank as it bought HTC Mobile Phone's research and development team for an amount of $1.1 billion to pave way for Google Pixel Phones.

DeepMind

In 2014, Google bought DeepMind for $500 billion which has lead to access to more cutting-edge research to Google products and infrastructure used by millions of people.

Nest Labs

Acquisition of Nest Labs lead Google to form Google Nest- a brand to market smart home products including smart speakers, smart displays, streaming devices, thermostats, smoke detectors, and security systems including smart doorbells, cameras, and smart locks. The deal cost Google $3.2 billion

Waze

Waze is a GPS navigation software app which provides turn-by-turn navigation information and user-submitted travel times and route details. Google acquired it in 2013 for $15 billion.

Motorola

In 2011, Google acquired Motorola's cell phone division for $12.5 million.

ITA Software

Developed by Jeremy Wertheimer, a computer scientist from MIT, ITA is a travel industry software acquired by Google in 2011 for $700 million.

AdMob

Cellular advertising company AdMob came into the hands of Google in 2009 for $750 million.

Double Click Feature

Practically at the heart of every internet advertisement, Double Click became a part of the Google camp for a hefty sum of $3.1 billion in the year 2007.

YouTube

Video-sharing platform YouTube, which started in 2005 was sold for $1.65 billion the very next year.

Android OS

Google also owns the largest operating system on cellphones, Andriod OS which it brought in 2005 for $50 million.

Fitbit

Fibit, an American company making activity trackers, wireless-enabled wearable technology devices was brought by Google for $2.billion.