With hungry mouths to feed and not enough time in the day, cooking can sometimes feel like a chore. But at IKEA we know that fun is the one ingredient needed to turn everyday cooking into something we look forward to. When it works properly the kitchen is a wonderful place to spend time. It`s a social hub for friends and family. A place to play. A place to unwind. A place to create and enjoy.
In this advert we follow a group of curious monkeys as they discover something extraordinary in the middle of their jungle home. A playground like nothing they`ve seen before. Things pop, slide, turn and spin. They explore drawers and cupboards, each filled with surprises just for them. It doesn`t take long for their curiosity to turn into utter delight, reminding us all what a wonderful place the kitchen can be.