Reality behind Aishwarya's brand association

Reality behind Aishwarya's brand association
Friday, May 22, 2015 11:43 IST
By Santa Banta News Network
Aishwarya Rai Bachchan, who is associated with global cosmetic brand L'Oreal Paris for over a decade, feels thankful that her brand association is not merely about photoshoots. She is glad it offers an "opportunity to get in touch with the artistic aspects of the business as well as interaction with its top personalities".

"I am very very thankful that my associations are not just for photoshoots or endorsements for a brand. If you are actually a part of such brand for a long time, you end up having many things," the former beauty queen said on Wednesday in a video chat from Cannes with the media here.

"Yes, we walk the red carpet here (as ambassadors of L'Oreal Paris), get a touch of artistic aspect of this business like styling, makeup, designers, wear gowns... but at the same time, we get an opportunity to interact with the top people of the business," added the actress, who shared the frame with leading lights like Salma Hayek and Eva Longoria, among others, at the Cannes gala this year.


At the movie fest, Aishwarya has been grabbing attention with her looks.

Talking about her experience at the Cannes fest, she said: "It's family to me."

"I have a long association with Cannes (International) Film Festival. Then, of course, I had privilege of coming here as a jury member. So, the relationship with this festival started on those grounds, which makes it very familiar for me. Now I have a family-like relationship with this fest," Aishwarya, who has a 13-year-long association with the fest, said.

The festival will conclude on May 24.
Aamir Khan's Sitaare Zameen Par Emerges as the Most Loved Film of the Year!

After much anticipation, Aamir Khan’s Sitaare Zameen Par has finally arrived in theatres, and it’s nothing short of a

Monday, June 23, 2025
Rajkummar Rao grows his Beard for over 80 Days for Maalik! Breaks the Internet with His Fierce New Look!

The excitement around highly anticipated action entertainer Maalik is rising, but it’s Rajkummar Rao

Monday, June 23, 2025
Ajay Devgn Unveils 'The Return of the Sardaar' - Sequel to Son of Sardaar Releasing on This Date!

Bollywood superstar Ajay Devgn has officially announced the release date of his much-anticipated film, The

Monday, June 23, 2025
Diljit Dosanjh's Sardaar Ji 3 featuring Hani Aamir to Release Overseas Only Amid India-Pakistan Tensions!

Punjabi superstar Diljit Dosanjh is all set to release his much-awaited film Sardaar Ji 3 globally on June 27, 2025

Monday, June 23, 2025
Salman Khan Flaunts His Swag After Revealing Health Battles!

Bollywood megastar Salman Khan recently took the internet by storm after sharing a new photo on

Monday, June 23, 2025