The brand is a fitness and lifestyle brand based on Hrithik's ideology, which is to empower and inspire people to become the best version of themselves. HRX has disrupted the celebrity industry with its innovative model and with Tiger's signing, has added another feather to its cap.

Said Hrithik,"The mission of our brand is to impact, transform and empower a billion people to be their own hero.Tiger embodies the values of our brand. In him, I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in our brand's vision along with me."


Tiger is a perfect fit with the brand's tag line Push Your Extreme. Afsar Zaidi, Director, HRX, added, "Signing Tiger Shroff is a fantastic step for the brand. Fitness and movement through dance are an integral part of his personality, which make him a perfect ambassador for the brand." On the occasion, Tiger said, "I am very excited to represent Hrithik sir's brand. For me, it's a dream that has come true. The brand philosophy is truly inspiring. I am very eager to be part of the campaigns in the days to come."