Malavath Poorna who launched the first poster of her biopic at the highest peak in the continent of South Africa ( at an altitude of 19,341 ft above sea level )
Malavath Poorna began her ascent on August 10 and carried two water-proof posters of her biopic.
The makers of Poorna came up with a unique promotional strategy of unveiling the first look of the film by its real-life heroine at the Mount Kilimanjaro Summit on the August 15.
This is the very first time in the history of Cinema, that a poster of a movie has been launched at a giant mountain's peak.
Rahul Bose's production and directorial venture 'Poorna' has set a benchmark for other films in terms of promotions..
Poorna is the story of a 13-year-old girl from Telangana who created history on 25th May 2014, by becoming the youngest girl in the world to conquer the Mount Everest.
Nevertheless, `Poorna` is to release later this year.
Check Out:The First poster of Poorna!
Monday, August 22, 2016 13:00 IST
